Burberry’s Social Story

Wonderful video showing how the Luxury brand Burberry has been successfully evolving into a digital / social / mobile first retail company. The clip lets Angela Ahrendts, their CEO tell the story of how Burberry has been fundamentally changing the way they do business.

Great to see other companies first learning and evolving the digital culture internally, then translating those learnings into the public, is a smart way to go.

Excuse the salesforce.com punt, but great video none the less.

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