As an integrated agency we still regularly create ads for print. Although it’s an often overlooked type of media now a days in this digital buzz word world, print can still have a wonderful effect when executed well. Below is some of our recent work for Volkswagen and Heinz, that we think stands out.
We hope you enjoy them as much as we enjoyed making them. (Just click the relevant image to zoom in)
Facebook recently launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages, and thereby, have the opportunity to understand fan behaviour in one single place for each page. Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL. The presentation below is from Social@Ogilvy and gives an overview on the changes, and how brands can effectively leverage the new changes.
Wonderful video showing how the Luxury brand Burberry has been successfully evolving into a digital / social / mobile first retail company. The clip lets Angela Ahrendts, their CEO tell the story of how Burberry has been fundamentally changing the way they do business.
Great to see other companies first learning and evolving the digital culture internally, then translating those learnings into the public, is a smart way to go.
The moment when the groom meets his bride at the alter recently had some added entertainment. During Murray and Emma’s (a former member of @OgilvyCT ) wedding Ceremony at Netherwood Estate, their photographer’s hair caught alight after getting too close to a candle. One of Murray’s grooms-men attempted to help Jacki put the flames out.
So far the clip has been viewed over 85,000 times and has even been featured on the news in Australia.
The nature of the our winning work was digitally led, integrated, and focused on creating deeper engagement with consumers, which helps to vindicate our strategy of building deep digital capability in-house rather than using outsourced specialists.
Recently we developed the below Facebook campaign for Cape Town Tourism. Facebook users can send their hard-working profiles to Cape Town and in doing so virtually explore Cape Town. An international and local winner will get to win the trip for real- a 5 day all-inclusive holiday. The competition runs until the 31st of December. To enter visit www.mycapetownholiday.com
For one more week South African’s can turn their old running shoes into something valuable with the adidas ‘Refresh Your Gear’ campaign.
adidas is offering a R400 discount on new running shoes for every pair of old ones (of any brand) donated here at Ogilvy Cape Town, or at participating stores. adidas will distribute the second-hand gear to disadvantaged runners through SCORE, a non-profit organisation specializing in community development in sport and recreation, and The Two Oceans Marathon Initiative (TOMI).
The promotion closes on 16 November 2012 and the stores participating in Refresh Your Gear are listed below.