Ogilvy & Mather Cape Town at the 2012 Loeries

To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.

Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.

Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”

Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”

A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”

Loeries 2012: Ogilvy & Mather South Africa Wins:

CATEGORY BRAND PRODUCT  TITLE / LINK  AWARD
Integrated Campaign SAB Carling Black Label Be the Coach Grand Prix
Integrated Campaign SAB Carling Black Label Be the Coach Gold
Sponsorship SAB Carling Black Label Darling to Carling Gold
Sponsorship SAB Carling Black Label Be the Coach Gold
Media Innovation – Media Campaign SAB Carling Black Label Be the Coach Gold
Tv Crafts Up To 90s – Special Visual Effects Kraft Foods Stimorol Mega Mystery Face Off Gold
Branded Mobile Content & Applications SAB Carling Black Label Be the Coach Gold
Digital Mixed-Media Campaign SAB Carling Black Label Be the Coach Gold
Tactical Use Of Magazine Volkswagen BlueMotion The BlueMotion Label Gold
Integrated Campaign Kraft Foods Stimorol – Mega Mystery Mega Mystery Silver
Media Innovation – Single Medium Wilderness Foundation Forever Wild Anit Poaching Initiative You Tube Interventions Silver
Media Innovation – Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Silver
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Mega Mystery Face Off Silver
Internet & Mobile Commercials Wilderness Foundation Forever Wild Anti-Poaching Initiative Cockatoo confused by laser pointer Silver
Pr Communication Campaign SAB Carling Black Label Darling to Carling Silver
Internet Advertising Volkswagen Golf Cabriolet Scroll Up Silver
Microsite Volkswagen Polo GTI Polo GTI Date Drive Silver
Digital Mixed-Media Campaign Volkswagen Polo GTI Polo GTI Date Drive Silver
Live Activations Prison Broadcasting Network Prisoner Rehabilitation Rehabilitation is Possible Bronze
Media Innovation – Single Medium Volkswagen BlueMotion BlueMotion Label Bronze
Radio Commercials – Up To 90s Kraft Foods Stimorol Infinity The Talk Bronze
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Taste Twist I believe I can fly Bronze
 Tv & Cinema Commercials – Up To 90s PBN Prisoner rehabilitation Rehabilitation is Possible Bronze
Ubuntu Award Volkswagen BlueMotion The BlueMotion Label Bronze
Pr Communication Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Pr Communication Campaign Volkswagen Polo GTI Polo GTI  Date Drive Bronze
Digital Mixed-Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Street-Pole Kraft Foods Stimorol Mega Mystery Mega Mystery Street Poles 1 Bronze
Alternative Media & Field Marketing SAB Carling Black Label Darling to Carling Bronze
Newspaper Advertising Volkswagen Brake Assist School Kids/Cyclists/Cattle Bronze
Tactical Use Of Newspaper Volkswagen Genuine Shock Absorbers Wipe Out Bronze

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