Ogilvy Olympics Party Posters

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In order to celebrate our year and welcome in the London Olympics we decided to throw an Ogilvy Olympics Party today (Friday). The Ogilvy family will be all dressing up in Olympic themed clothing so will be sure to share the pictures next week. We are also giving away a return trip to London for one lucky attendee, how many agencies give away prizes like that at a mid year party! Follow @OgilvyCT for pictures from the party and to see who wins the trip.

Volkswagen: Street Quest

Street Quest

Our digital@Ogilvy team have just launched the Volkswagen Street Quest.

Street Quest is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google’s Street View application. The game is played over four weeks and each week the user with the most correct ‘Pins’ will earn a spot in Street Quest Grand Final, a live playoff of the game, and stand a chance to win a R50,000 digital hamper including a MacBook Air, iPad, iPhone, and 46” Samsung LED TV.

Try it for your self at http://bit.ly/StreetQuest.

Advertising Agency: Ogilvy Cape Town

Business Unit Director: Adrian Varkel

Creative Director: Nicholas Wittenberg

Associate Creative Director: Tommy Le Roux

Designer: Fred Cilliers

Copywriter: Tim Human

Motion Designer: Andrew Pullen

Head Developer: Umar Jakoet

Developers: Michael Theron, Melinda Wantenaar, Will Roos

Producer: Kurt Paulse

Volkswagen: The Spirit of Africa 2012

The Spirit of Africa is an annual 4×4 driving challenge devised by legendary South African rally champion Sarel van der Merwe, and supported by Volkswagen South Africa. Participants go through an elimination phase, which is held over about 3 months – currently underway.

The finals are held next month in Namibia. It’s a very exciting event with lots of action.We are producing 5 webisodes for the event, above is the first instalment, the rest will be released over the next week. We will also be doing a documentary on the finals.

The video’s are all produced by our in house video production team R.E.C (Record.Edit.Create). For more info on them go to http://recstudio.co.za

67 Minutes For Nelson Mandela

This year, to celebrate Nelson Mandela day and to honour Mandela’s commitment to education, volunteers from Ogilvy Cape Town showed their support for a school in need – Thandokhulu Secondary School.

Together with some very enthusiastic pupils from the school we planted a total of ten trees, including a beautiful Yellowwood, learnt about how crucial trees really are on our planet, and, most of all, had fun giving back and doing something good.

Millennials: All Work & All Play

The above video is a must watch made by Box1824, a non-profit Brazilian research company that specializes in behavioural science and consumer trends. The video shows the behavioural evolution of people from the Baby Boomers, to the Millennials of today.

Film Editing: Fernanda Krumel // Production Company: Zepplin Filmes // Written and directed by: Lena Maciel, Lucas Liedke & Rony Rodrigues // Animation by: Bebop Studio

David Ogilvy: The 8 Ogilvy Habits

og“If Ogilvy is to be gorgeous, wonderful, brilliant, fabulous, magical, beautiful, big and sexy, we must first be brave, idealistic, curious, playful, candid, intuitive, free-spirited, and persistent.” David Ogilvy

  1. COURAGE
    Fear is a demon that devours the soul of an agency: it diminishes the quality of our imagination, it dulls our appetite for adventure, it sucks away our youth.
  2. IDEALISM
    How great we become depends on the size of our dreams. Let’s  dream humongous dreams, put on our overalls, go out there and build them.
  3. CURIOSITY
    An endless trail of ideas floats in the ether. You will only see them if you are curious. For a start, we have to ask stupid questions like a pesky 6-year-old.
  4. PLAYFULNESS
    The man loved a good joke, especially one with some ‘wind’ in it. All our art, all our science and all our philosophy have been invented by playful people, not serious people.
  5. CANDOUR
    We are a company of problem-solvers. Our job requires us to be brutally honest and totally dedicated to the truth.
  6. INTUITION
    The creative director thought it was funny.
    The managing director thought it was funny.
    The chairman thought it was funny.
    The tea lady thought it was funny.
    The client thought it was funny.
    The client’s wife thought it was funny.
    The client’s butcher thought it was funny.
    Okay now, let’s research it to see if it’s funny.
    All our finest thoughts and best ideas are not the work of the logical mind, but gifts from the unconscious.
  7. FREE-SPIRITEDNESS
    Rule 1. There are no rules.
    Rule 2. Never forget rule one.
  8. PERSISTENCE
    Never give in. Never give in. Never give in. Never. Never. Never. Never.
    If the client kills your ad, do him a better one.
    If he kills that better one, do him an even better one.
    If he kills that even better one, do him your damn best one.

David Ogilvy