This year South Africa has 820 entries into Cannes Lions, the USA lead with the most entries on 5058, out of a total of 34,301. Below are the first released South African shortlisted campaigns for the Direct, and Promo and Activation categories. For more coverage on Cannes / Ogilvy relevant work at Cannes follow @OgilvyCT @ididthatad or the #CannesLions or #OgilvyCannes on twitter.
Direct Response Digital: Mobile Marketing
Social Media & Viral Marketing / Financial Products & Services
Retail & E-Commerce, including Restaurants
Business Products & Services
- Promo & Activation
Best Use of Experiential Marketing in a Promotional Campaign & Retail (Incl. Restaurants
Best Integrated Campaign Led by Promotion and Activation