Cannes Lions South African Shortlist: Direct & Promo & Activation

This year South Africa has 820 entries into Cannes Lions, the USA lead with the most entries on 5058, out of a total of 34,301. Below are the first released South African shortlisted campaigns for the Direct, and Promo and Activation categories. For more coverage on Cannes / Ogilvy relevant work at Cannes follow @OgilvyCT @ididthatad or the #CannesLions or #OgilvyCannes on twitter.

  • Direct

Direct Response Digital: Mobile Marketing

SAB – Be The Coach by Ogilvy Cape Town

Social Media & Viral Marketing  / Financial Products & Services

Santam – Back At Ya by King James Cape Town

McDonald’s Inflatable Lounge from DDB South Africa on Vimeo.

Direct Response Print or Standard Outdoor, including InsertsBluemotion Label Direct-Promo-Media

Volkswagen ‘The Bluemotion Label” by Ogilvy Cape Town

Retail & E-Commerce, including Restaurants

WimpyBraille Burger” by Metropolitan Republic JHB

Business Products & Services

Aggreko-Always-On-Box

Aggreko “Always On” by Boomtown Strategic Brand Agency Port Elizabeth

  • Promo & Activation

Best Use of Experiential Marketing in a Promotional Campaign & Retail (Incl. Restaurants

WimpyBraille Burger” by Metropolitan Republic JHB

Best Integrated Campaign Led by Promotion and Activation

SAB – Be The Coach by Ogilvy Cape Town

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