Creative Circle: May Results

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The Creative Circle is an independent organisation that each month lists and reanks South Africa’s best advertising work. This month we managed to walk away with 1st in Print for Volkswagen Blue Motion, 1st in Film for Stimorol Mega Mystery Face off, and 2nd in Experiential for Volkswagen Commercial Vehicles. See our work + the full results below. Congratulations to all concerned.

Print: 1st // Volkswagen Bluemotion Label

Film: 1st // Kraft Foods / Stimorol Mega Mystery “Face Off”

Experiential: 2nd // Volkswagen Commercial Vehicles/Crafter “Yellow Pages”

PRINT

1. Volkswagen/Blue Motion Label” Ogilvy CT

2. Travel Counsellors “Dubai/Frankfurt/Mumbai/Amsterdam” Y&R SA

3. Joburg Zoo/Day Tours Andean Condor/Polar Bear/

Silverback Gorilla” Y&R SA

AMBIENT/OUTDOOR

1. DNA Project “Crime Scenes” FoxP2

2. Mercedes-Benz/BlueEFFICIENCY “Green Emissions” Net#Work BBDO

3. MuthaFM “Stair Guy/Smile Guy/Brace Face” Draftfcb CT

FILM

1. Kraft Foods/Stimorol Mega Mystery “Face Off” Ogilvy CT

2. Nandos “Diversity” Black River FC

3. Drive Alive/Road Safety “Drive Alive 3D” TBWA Hunt Lascaris

RADIO

1. MWeb/Cloud Storage “Awesome Ex/Rock Star / Roller Coaster FoxP2

2. Frank.net/Life Cover “Steve” FoxP2

3. Flight Centre/Student Flights “French” TBWA Hunt Lascaris

EXPERIENTIAL

1. McDonalds/Kids Birthday Parties “Inflatable Lounge” DDB SA

2. Volkswagen Commercial Vehicles/Crafter “Yellow Pages” Ogilvy CT

3 Vodacom/Mobile Apps “K53” Draftfcb Jhb

Cadbury Eclairs: Chocolatey Boom

Cadbury Eclairs is launching a new and improved bursting chocolatey centre. To dramatise this, we developed the below commercials. Enjoy.

Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Emma Butlin            
Copywriter: Dean Paradise
Agency Producer: Anthea Beylis
Production Company: Your Girlfriend
Director: Trevor Clarence (he also has a very cool website, click it, trust me)
Producer: Linda Bogle

Mannes in Cannes // Part 6 // I know what you did last night.

Brand content EntertainmentPR GoldPress GoldRadio Gold

Well, this is my final Mannes in Cannes. Reason being, I am not even in Cannes anymore. So this is more “Man in Dubai International Airport on Dodgy Wifi Eating BLT” which has a lovely ring to it you must admit.

To be honest the last few days have been of a mind copulation. Beginning with a lovely, air-conditioned viewing of the outstanding TV Shortlist on Friday. And what a great Shortlist it was, viewed with the bare minimum of low whistles (the Cannes version of the boo, don’t ask me why). This was accompanied by the news that Ogilvy Cape Town had one last Shortlist, in Branded Content and Entertainment, for our Carling Black Label “Be the coach” work. So we were to be in the game for the final ceremony at Cannes, the grand finale of the week.

Also on Friday was the long awaited on-stage chit-chat between Dan Wieden and John Hegarty. Together, as founders of fiercely independent agencies Wieden and Kennedy and BBH, they have given the world some of the most recognizable and best loved work of the past 2 decades, for brands such as Levi’s, Nike, Honda and, more recently, The Guardian. This was barbed, slick, funny and wise banter the likes of which you don’t see often. It was easy to see why these guys have set the pace for advertising excellence for a while now.

Friday night was South African party night. Very cool to see the flag flying over the Croisette. The general feeling was that we had done jolly well ( at that stage 25 Lions for the week) but our paltry 4 film Shortlists was like totally not cool hey bru, we need to make like Avis and try harder. It was good to get together with some local seuntjies after a hectic week of talking in broken English to full bearded Swedish web designers and trying to evade aggressive New York production people.

Saturday, for me, began on the beach, with a vroeg in die more swim in the Med.

As I towelled myself off, my phone buzzed excitedly next to me. It was 10.35. As a shortlisted agency at Cannes you generally spend the day of the ceremony in a state of angsty anticipation in case you get “the call” from the festival organizers, who will tell you that you have won gold. Generally this does not happen and the prickly anticipation fades rapidly after 10.30, to be replaced by a bleak disappointment, which is in turn replaced later in the day by a fresh, although slightly muted, optimism that you may have won silver or bronze.

The message, from my wonderful and tremendously on the ball awards manager back home in SA, said simply “We got gold””.

Anyone who was on the Ville de Cannes beach that day would have observed a man in black swimming trunks get up off his lounger and air punch repeatedly. This was directly followed by a curious hopping dance on the water’s edge. The rest of the day was spent in a trance-like state of serendipity, punctuated by vigorous bromantic hugging of fellow Ogilvy SA people.

Tommy Le RouxSo for the very first time I did not have to queue with thousands of sweaty delegates in the sun for 2 hours before the Film ceremony. Tommy Le Roux and I were shown to our seats at the front of the auditorium. Directly in front of us was Ted Royer, Chief Creative Officer of Droga 5, who was receiving txts throughout the ceremony from the man himself, Dave Droga. We know this because we read them over his shoulder. Towards the end of the evening our big moment arrived and we shuffled happily across the stage to collect our Gold Lion from the Jury Chair. It all happened very fast, a bit like a car accident, only a good one, if that makes any sense.

Gold OgilvyCTFilm Grand Prix went to goody-goody fast food outlet Chipotle “Back to the start”, which I liked a lot. That piece also got the Branded content and entertainment Grand Prix for the work done around it in the Cultivate program. The Gold’s were all good on the night. There are too many to list, and this blog post is very late, mostly due to the aliens’ interfering with our server capacity (at least that’s what the IT guy says). But please have a look at them (Click here), they are a huge part of what was, for me anyway, the best work I have seen at Cannes for years. It’s been lovely jabbering away like this all week. It would be great to do it again this year. It would be even better to do it while my agency clocks up another 7 Lions, although that would be overly optimistic.

chris gotzI will see you all back in SA after my 26 hour flight odyssey. I dearly hope I do not have to sit next to a full-bearded Swedish web designer or a hustling New York animatic production agent.

I have had enough of that for one year. And I really don’t want to have to share my Xtra large bag of duty free Maltesers with anyone.

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SA Cannes Lions Final Results

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This year has been a great Cannes Lions for South Africa with a total of 27 Lions being awarded to 10 different local agencies. It’s also great to see the Lions being awarded across a number of different disciplines, including mobile, a category very relevant to us, and one with a lot of potential for great creative work to come. 

Ogilvy Cape Town were the big winners this year with a total of 7 Lions (1 x Gold, 2 x Silver, 4 x Bronze). Next up were NET#WORK BBDO, DDB and TBWA, all with good showings. To see all the local winning work follow the relevant links below:

South Africa Final Medals TableSA Cannes Lions 2012 Results Table

SA Cannes Lions Winners: Day 4

Saturday saw the last of this years Cannes lions being handed out for Titanium & Integrated, Film, Film Craft, and Branded Content & Entertainment categories.

South Africa managed to pick up another 2 awards with King James winning a Bronze for their Sanlam work feat Sir Ben Kingsley for film, and Ogilvy Cape Town getting a Gold for Carling Black Label’s Be The Coach work in Branded Content & Entertainment. See the winning work below: (For all the Cannes winners go www.canneslions.com/work/2012 )

Gold for SAB “Be the Coach” // Ogilvy Cape Town // Branded Content & Entertainment

Bronze for Sanlam “Sir Sneaky” // King James // Film

Adlip Interview: Cannes Gold

Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold!. The win brings our Ogilvy Cape Town Cannes Lions total to 7 Lions this year, 4 x Bronze, 2 x Silver, and 1 x Gold. Above Christ Gotz and Tommy Le Roux speak to Adlip after the final awards ceremony last night. Congratulations and huge praise go to all our clients and staff for making this possible.

Mannes in Cannes // Part 5 // Another one

 

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It is Friday morning in Cannes and the sun is shining. This would normally be great if I weren’t so bleary eyed from yet another late night. I am too tired even to make that same Malteser joke I have been making in this blog throughout the week. Last night was party night at Cannes. The Ogilvy party, the Shots party, the Velocity party. It was a heaving, thumping mess of groaning plates of canapés, women in strappy heals and hipster Swedes in full beards with slick side partings. If you were wondering where all the mirror balls went, well I can tell you most of them ended up in Cannes. Remember strobe lights, those grim reminders of 80’s matric dances? Well, they’re all here too. Last night was not a good night to be an epileptic in Cannes. I spoke to a lot of interesting people at these parties, intermittently running into unpleasant fast-talking production people from New York trying to tell you why you really should be producing your animatics with them. I can’t think of many more bizarre scenarios than discussing the intricacies of big budget animatic production with feisty, pushy New York production people to the sound of ghastly eurobeat, while strobe lights beat up on your eyes. So I left.

This morning is different. There is a new cruise ship in the harbour. Little boats shuttle back and forth ferrying the passengers and their credit cards to the nearest branch of Dolce and Gabbana so they can spend 100 000 bucks on another white linen jacket. These people are all deeply tanned, as wealthy people normally are. This is because really rich people generally choose not to experience winter. Instead they inhabit summer, wherever it may be, striding around in their green leather deck shoes and Hermes kaftans like they own the place, which they normally do. Today’s cruise ship is white, of course, and is called “The Epic”, which seems a pretty unimaginative name, even for a cruise ship.

Yesterday was Bill Clinton day at Cannes. I was going to make a few cigar jokes but after seeing him speak I was left too admiring to do that. He spoke for an hour or so about the state of the world and what we need to do to fix it. He has to be one of the most brilliant and inspiring people I have ever had the privilege of hearing. One particularly cool thing he said – we are all 99,9 percent the same, yet the world seems to spend all of its time concentrating its energy on the 0,1 percent that makes us different to each other. Now that may sound trite but he backed it up with some facts about mutual cooperation that really made sense. He left me feeling optimistic and inspired, which was really the point.Smokey Robinson (4)

Smoky Robinson also talked yesterday, about social media. Now, I never really thought Smoky Robinson and social media belonged in the same sentence, but he made a good fist of it. He didn’t sing, which I was relieved about, not being a huge Smoky Robinson fan. Turns out he has been working with Crispin Porter and Bogusky (yes, I know, that is weird) on a causal marketing social media movement thingy they are going to call Smoke Alarm ( get it?). Good luck to them.

Today we see the film Shortlist. It is my favourite day at Cannes. Holed up in a dark air-conditioned room, I will watch the 500 or so best commercials and films of the year, as decided by the film jury. Also out today is the Branded content and Entertainment Shortlist, Carling Black Label’s last chance at some extra glory. I will keep you all posted. (Editors note, Carling got the shortlist, so are in for a shot for 1 more Lion).

chris gotzFrom my balcony I can see a flag fluttering in the breeze with a Google logo on it. This is the Google HQ, a lovely section of beach where ad people can go to drink free smoothies and ride on various strange watercraft and also hear about how Google will shortly be taking over the world in a kind of benevolent autocracy that will include free smoothies and free wifi everywhere where we will all be governed by Swedish web designers with full beards and slick side partings. Jokes aside, I wonder if that Google flag fluttering over us is not a sign of things as they really might be one day. Could be worse, it already is.

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