In a country with many social and welfare problems, the plight of disabled people in South Africa is often ignored. This film was a direct appeal for help from the DPSA.
There were several incredible things about making this ad. First and foremost, the lead character, Noma-India Zenzile, is such a determined and inspirational woman. She easily overcame the difficulties of travelling over 1400km in taxis and trains from Cape Town to Pretoria as a disabled person. And, as she overcame each of these difficulties she showed us, the crew, just how challenging it is to be a disabled person in South Africa. Even the smallest things, like making one’s way down a train aisle, getting onto a taxi, ramping off a pavement or going to the toilet become a serious undertaking. So while we set out to make an ad that would help disabled people’s cause in South Africa, each of us also left with a deeper, more meaningful understanding of what it actually means to be disabled in this country. It was a serious learning experience and a massive eye-opener. Great thanks must go to Noma-India. Hopefully all her incredible efforts, and her very relevant message will not fall on deaf ears.