This is our latest retail campaign for the Polo Vivo from Ogilvy Cape Town. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as "Life in Technicolour". The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.
To help position Volkswagen’s new Tiguan 4×4 as a vehicle made for adventure and exploration, we created a unique rich media experience on the South African Volkswagen site. The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.
Last night was Tony Koendermans Ad Review Awards. The Awards give recognition to the ad agencies and individuals that have performed best during the previous full calendar year – from January to December 2011
Ogilvy South Africa picked up the 2011 Marketing Group of the year award. Our ever wonderful CEO Abey Mokgwatsane, sent a message to all staff saying
“Awards like this would not come without the tenacious commitment of our people to our business and our clients. It was an absolute honour to receive the award on your behalf. Thank you. It’s also worth noting that Ogilvy South Africa is the Leading Agency at Apex – the industry’s Strategy and Effectiveness Awards and also the Leading Agency on the AdReview creative league table. This confirms our Twin Peaks objective of being the most creative and effective agency in the country.”
Our group Chairman, Nunu Ntshingila received a Lifetime Achievement Award at the 10th Annual AdReview Awards last night. Tony Koenderman, in his announcement speech, said "Nunu had taken over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way."
What makes Nunu’s journey even more incredible is that she started off her career as a trainee account executive at Ogilvy. As an agency we stand on your shoulders as you continue to inspire us, from us all at Ogilvy, thank you, we salute you.
R.E.C, our in-house film division, recently made the above clip for the Unogwaja Challenge, and is proudly supporting the event.
“The challenge is a 10 day cycle from Cape Town to Pietermaritzburg, then running the Comrades Marathon on day 11. It’s a journey of the heart inspired by the life of Phil Masterton-Smith who couldn’t afford the train fare from Cape Town to Pietermaritzburg in 1933 so he cycled up instead and finished 10th in the race. He died in World War Two in 1942. His nickname was "Unogwaja" meaning hare in Zulu and his legacy lives on in the Unogwaja Challenge. Wherever you go, go with your heart." – John McInroy
A couple of weeks ago Red Sock Friday founder John McInroy joined us to talk for our How To Friday sessions. You don’t meet John you experience him, a little over two years ago he started an inspirational social movement for people to share stories of hope and inspiration, and show their support by wearing red socks on Fridays. In the fun talk above he shares his story of how the movement started, and also talks about the Unogwaja Challenge that will see John and friends cycle for 10 day road from Cape Town to Pietermaritzburg (1,677km), followed by running the Comrades Ultra Marathon (89km) on day 11.
So far he has already garnered sponsorship from the likes of Avis, New Balance, and Ogilvy (We will be filming his journey). If you’re looking for an speaker with an inspirational story you can find him on twitter @JohnMcInroy.
There were several incredible things about making this ad. First and foremost, the lead character, Noma-India Zenzile, is such a determined and inspirational woman. She easily overcame the difficulties of travelling over 1400km in taxis and trains from Cape Town to Pretoria as a disabled person. And, as she overcame each of these difficulties she showed us, the crew, just how challenging it is to be a disabled person in South Africa. Even the smallest things, like making one’s way down a train aisle, getting onto a taxi, ramping off a pavement or going to the toilet become a serious undertaking. So while we set out to make an ad that would help disabled people’s cause in South Africa, each of us also left with a deeper, more meaningful understanding of what it actually means to be disabled in this country. It was a serious learning experience and a massive eye-opener. Great thanks must go to Noma-India. Hopefully all her incredible efforts, and her very relevant message will not fall on deaf ears.