Volkswagen: Polo Vivo Commercials

This is our latest retail campaign for the Polo Vivo from Ogilvy Cape Town. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as "Life in Technicolour".
The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.

Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Yumna Sadan
Writer: Shameema Isaacs
Agency Producer: Cathy Day
Director: Amy Allias
Production Company: Ola Films
Music: Soft Light City

Volkswagen: Tiguan Explore Tab

To try it out go to: http://apps.vw.co.za/new_tiguan/
The above campaign recently won Ad of the Month from the Creative Circle here in South Africa.

To help position Volkswagen’s new Tiguan 4×4 as a vehicle made for adventure
and exploration, we created a unique rich media experience on the South
African Volkswagen site.
The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.

Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Sergio Lacueva
Copywriter: Dean Paradise
Digital Producer: Adrian Varkel
Developer: Michael Theron
Account Director: Jason Yankelowitz
Account Executive: Lance Dodgen

Ogilvy and Nunu Awarded at Ad Review

AdReview-logo

Last night was Tony Koendermans Ad Review Awards. The Awards give recognition to the ad agencies and individuals that have performed best during the previous full calendar year – from January to December 2011

Ogilvy South Africa picked up the 2011 Marketing Group of the year award. Our ever wonderful CEO Abey Mokgwatsane, sent a message to all staff saying

“Awards like this would not come without the tenacious commitment of our people to our business and our clients. It was an absolute honour to receive the award on your behalf. Thank you. It’s also worth noting that Ogilvy South Africa is the Leading Agency at Apex – the industry’s Strategy and Effectiveness Awards and also the Leading Agency on the AdReview creative league table. This confirms our Twin Peaks objective of being the most creative and effective agency in the country.”

Nunu9884

Our group Chairman, Nunu Ntshingila received a Lifetime Achievement Award at the 10th Annual AdReview Awards last night. Tony Koenderman, in his announcement speech, said "Nunu had taken over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way."

What makes Nunu’s journey even more incredible is that she started off her career as a trainee account executive at Ogilvy. As an agency we stand on your shoulders as you continue to inspire us, from us all at Ogilvy, thank you, we salute you.

All the winners:

Award

Winner

Agency of the Year

Gloo

Lifetime Achievement Award

Nunu Ntshingila

Cape Agency of the Year

The Jupiter Drawing room

Durban Agency of the Year

The Hardy Boys

Gauteng Agency of the Year

Ireland/Davenport

Media Agency of the Year

The MediaShop

Small Agency of the Year

Mediology

Advertising Achiever of the Year

Dawn Rowlands

Breakthrough Agency of the Year

M&C Saatchi Abel

Agency Group of the Year

Ogilvy South Africa

Design Agency of the year

The Jupiter Drawing Room Cape

Advertising Achiever of the Year

Mike Abel

Baobab Award

The Old Shanghai Firecracker Factory

Magazine Campaign Award

Ireland/Davenport for National Geographic

Specialist Agency of the Year

34

R.E.C: Unogwaja Challenge

R.E.C, our in-house film division, recently made the above clip for the Unogwaja Challenge, and is proudly supporting the event.

“The challenge is a 10 day cycle from Cape Town to Pietermaritzburg, then running the Comrades Marathon on day 11. It’s a journey of the heart inspired by the life of Phil Masterton-Smith who couldn’t afford the train fare from Cape Town to Pietermaritzburg in 1933 so he cycled up instead and finished 10th in the race. He died in World War Two in 1942. His nickname was "Unogwaja" meaning hare in Zulu and his legacy lives on in the Unogwaja Challenge. Wherever you go, go with your heart."
John McInroy

Facebook: facebook.com/UnogwajaChallenge
Twitter: @TheUnogwaja
SMS "race 519" and your message to 42030 to donate R30.00

Website: http://www.unogwajachallenge.com

Volkswagen Polo: Fire Truck & Sightseeing commercials

A new retail campaign from our Ogilvy Cape Town team to advertise special offers on the VW Polo. The commercial was directed by Smuggler New York’s Jun Diaz.

Credits
Exec Creative Director: Chris Gotz
Creative Group Head/Writer: Peri van Papendorp
Creative Group Head/Art Director: Jamie Mietz
Agency Producer: Iris Vinnicombe
Director: Jun Diaz
Production Company: Gatehouse / Smuggler