Dentyne: Double

Above is the new TV ad for Dentyne entitled “Double”, the ad follows on from our previous Expose (Smile) campaign. The commercial was shot for Dentyne’s new Xtra Care chewing gum, a gum that actually helps take care of your teeth as you chew. All the footage was shot on location at Rovos Rail in Pretoria, South Africa.

Agency: Ogilvy Cape Town
Client: Kraft SA, Dentyne
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Pather & Jamie Mietz
Copywriter: Kate Desmarais
Art Director: Thandolwethu Silimela 
Director: Gregg Bailey, Velocity Films
Editor: Anthony Martin, Deliverance
Producers: Cathy Day (Ogilvy Cape Town) & Helena Woodfine (Velocity)



Stimorol Infinity: Neverlasting Love

Executive Creative Director: Chris Gotz
Associate Creative Director: Anthony Walton
Copywriter: Dean Paradise
Art Director: Emma Butlin
Every year, tens of thousands of young, confident and, well, horny students descend upon the sunny and shirtless shores of South Africa for their post high school Matric RAGE. For them it’s a holiday made for weekend hook-ups and meaningless relationships. We were asked to promote Stimorol Infinity, the gum that goes on and on, at Stimorol’s countrywide Matric RAGE parties. But how do you promote a long lasting gum at an event where everything is so short term?
We created the Stimorol Infinity Neverlasting Love Chapel – because nothing lasts as long as Stimorol Infinity. Thousands of clubbers were hitched Las Vegas Style in their very own frivolous and tacky marriage ceremonies. Once married, they received a Neverlasting Love Marriage Certificate, a wedding photo, a spouse (if only for the night) and the shock, horror and congratulations that come with
changing your Facebook relationship status to ‘Married’.
Thousands of people experienced a night to remember. Or forget. And even more people uploaded photos, changed their profile pictures and commented on friends’ relationship statuses. The Stimorol Infinity party became the most well attended in the history of Rage. And we proved that Nothing lasts as long as Stimorol Infinity. Not even love.

Classic Graça & Lion matches ads from Ogilvy & Mather RS-TM

Roger Makin is one of the fine gentlemen that originally founded Ogilvy in South Africa (previously called Rightford Searle-Trip & Makin, or RS-TM for short). He still has an office in our creative studio to this day, and chats to the young creative teams that surround him on a daily basis. Recently during a conversation he showed me three wonderful old adverts we did for previous clients Graça wine and Lion Matches. The Graça Wine ads are from 1983 when the wine first launched, and the Lion Matches ad is from 1975. Enjoy.

Credits: Copywriter: Roger Makin, Creative Director: Brian Searle-Tripp