After a great haul at last week’s Ad of the Year awards, we’ve had another cracker at last night’s PRISA Prism awards. The Prism’s are the local PR industry’s annual flagship awards. For the third year running, Ogilvy PR Cape Town excelled winning four Gold, three Silver, and two Bronze awards. (See full Ogilvy list below)
In all but one case (Stellenbosch) we won for Integrated ‘creative campaigns. At the heart of these campaigns are Big Conceptual Ideas that are brand relevant and exciting. These campaigns help show us the effectiveness of our twin peaks approach, namely always striving for the best in Creativity and Effectiveness. A huge thanks to all the teams, partners, and clients that helped make this possible. For a full list of PRISM Award winners go to http://goo.gl/rIVeA.
2012 PRISMS Ogilvy Cape Town Awards.
Consumer PR for existing product: KIWI Takkie Brite – Gold
Digital Media Relations: Carling Black Label Be the Coach – Silver
Public sector: Stellenbosch University – Gold
Launch of a new product: VW Polo GTi Date Drive – Bronze
Integration of tradition & new media: VW Polo GTi Date Drive – Bronze
Sponsorship: Carling Black Label Carling not Darling – Gold