Lee-Roy Chetty: Imagining Web 3.0

Last week one of our ex-Ogilvy members Lee-Roy Chetty, kindly popped by to talk to us about the evolution of web to Web 3.0, also known as the Semantic web. The term Semantic web was coined by Tim Berners-Lee back in 2001, Lee-Roy has recently written a great book on the subject.

Basically in the beginning, the web was just a system of interconnected documents accessed via the internet (Web 1.0). The system was simple, there were few content producers, mostly professionals, and a huge passive audience.

Next people started to share and produce their own content, tagging it, and linking to other relevant content. Think of Wikipedia, Facebook, YouTube, Blogs, etc. This created the Read-Write web (Web 2.0).

Web 3.0 is taking all this content, intelligently finding the meaningful relationships between it, and relating it personally back to us as individuals.Lee-Roy Chetty This means when we search for, or read content, we get personalised and more relevant info that’s all linked to the original and relevant content. Have a look at slide 3 in the presentation above for an evolutionary diagram of the connections. One of the ramifications of the semantic web has meant our degrees of separation from each other, previously six, has now halved to become three!

To learn more in-depth knowledge about the Semantic web you can purchase Lee-Roy’s book “Imagining Web 3.0” on Amazon, iTunes, and all good SA bookstores. If you have any questions leave a comment below and we will get back to you, bellow are some wise parting words from Lee-Roy:

Web 3.0 will usher in true globalisation,” he says. “I am passionately committed to finding ways that we can use technology to grow our economy and reduce unemployment. For South Africa, this is the true value of Web 3.0. This is a game-changer in terms of the way society works. The web of openness will offer tremendous opportunities for us all. I hope my book will go some way to making sure that we are ready to grasp those opportunities and make the most of them.”

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