Everything is a Remix: Social Evolution

We live in an ever changing world of technology and creativity, through this we grow and prosper. This progress is being constantly threatened by the ever increasing expansion of Intellectual property. We live in an age of daunting problems, we need the best ideas possible, we need them now , and we need them to spread fast. The above series is part of a series entitled “Everything is a Remix”, by Kirby Ferguson. To watch all the clips in this series and learn more go to http://www.everythingisaremix.info/watch-the-series/

PBN: Rehabilitation is Possible

The Prison Broadcasting Network (PBN), is a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released. Over 80% of their trainees never go back to a life of crime. We conducted a simple experiment to see if people’s perceptions match up to reality.

Creative Director : Chris Gotz
Art Director: Prabashan G. Pather
Copywriter : Sanjiv Mistry
Producer: Iris Vinnicombe
Production Company: Platypus Productions
Director: Ian Chuter / Renee van Reenen
Editor: Craig Glenday / Ric Shields
Audio Engineer: Stephen Webster

Social@Ogilvy: An Introduction

Ogilvy South Africa will today be announcing the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts around the globe to deliver solutions across all areas of business.

The launch will take place at Ogilvy Joburg and involve thought leaders including, Luke McKend, Brett StClair, Chris Roper, and Bob Skinstad.

Social@Ogilvy aims to build on our already existing Social Media expertise connecting marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and measurement model, Conversation Impact™.

To follow the launch live follow @OgilvySA or #SocialOgilvy

Blog – social.ogilvy.com
Twitter – twitter.com/socialogilvy – #SocialOgilvy
Facebook – facebook.com/socialogilvy
SlideShare – slideshare.com/socialogilvy

Forever Wild: YouTube Interventions

Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress.
Our insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So we created “YouTube Interventions” – over 60 YouTube clips that were remixed versions of frivolous trending videos (and some classics). Targeting people who actively searched for stupid viral videos, these Trojan Horses forced them to confront the reality of how they spent their time online.


Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan G. Pather
Social Media Manager: Chris Rawlinson
Agency Producer: Iris Vinnicombe
Rhino Footage courtesy of http://greenrenaissance.co.za
Editor: Craig Glenday, Ric Shields
Digital Producer: Nicky van der Walt
Director: Ian Chuter
Voice Artist: Adam Behr