KFC: Idols Flashmob

Our sister branch up at Ogilvy Johannesburg recently created the above flash mob for KFC. KFC believe in creating So Good moments — and since KFC are partnering with Idols South Africa again this year, they wanted to bring that So Good feeling to people standing in the queue so good. Enjoy

Everything is a Remix: Social Evolution

We live in an ever changing world of technology and creativity, through this we grow and prosper. This progress is being constantly threatened by the ever increasing expansion of Intellectual property. We live in an age of daunting problems, we need the best ideas possible, we need them now , and we need them to spread fast. The above series is part of a series entitled “Everything is a Remix”, by Kirby Ferguson. To watch all the clips in this series and learn more go to http://www.everythingisaremix.info/watch-the-series/

PBN: Rehabilitation is Possible

The Prison Broadcasting Network (PBN), is a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released. Over 80% of their trainees never go back to a life of crime. We conducted a simple experiment to see if people’s perceptions match up to reality.

Creative Director : Chris Gotz
Art Director: Prabashan G. Pather
Copywriter : Sanjiv Mistry
Producer: Iris Vinnicombe
Production Company: Platypus Productions
Director: Ian Chuter / Renee van Reenen
Editor: Craig Glenday / Ric Shields
Audio Engineer: Stephen Webster

Social@Ogilvy: An Introduction

Ogilvy South Africa will today be announcing the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts around the globe to deliver solutions across all areas of business.

The launch will take place at Ogilvy Joburg and involve thought leaders including, Luke McKend, Brett StClair, Chris Roper, and Bob Skinstad.

Social@Ogilvy aims to build on our already existing Social Media expertise connecting marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and measurement model, Conversation Impact™.

To follow the launch live follow @OgilvySA or #SocialOgilvy

Blog – social.ogilvy.com
Twitter – twitter.com/socialogilvy – #SocialOgilvy
Facebook – facebook.com/socialogilvy
SlideShare – slideshare.com/socialogilvy

Forever Wild: YouTube Interventions

Brief:
Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress.
Solution:
Our insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So we created “YouTube Interventions” – over 60 YouTube clips that were remixed versions of frivolous trending videos (and some classics). Targeting people who actively searched for stupid viral videos, these Trojan Horses forced them to confront the reality of how they spent their time online.

CREDITS

Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan G. Pather
Social Media Manager: Chris Rawlinson
Agency Producer: Iris Vinnicombe
Rhino Footage courtesy of http://greenrenaissance.co.za
Editor: Craig Glenday, Ric Shields
Digital Producer: Nicky van der Walt
Director: Ian Chuter
Voice Artist: Adam Behr

Many Hands Ogilvy: Help Amy Get to Uganda

Three times a year, a bunch of Ogilvy folk head out to Uganda for a week to help with valuable projects for the local community. The project is called Many Hands Ogilvy.

This year one of our ex-Ogilvy Cape Town team members, Amy Mabin, who is currently working at our Ogilvy London office, is heading out to help.Amy in Uganda

Amy is on a mission to raise money, £1300 to be exact, for her trip to Uganda. If you have met Amy you will know that social responsibility is one of her greatest passions, after Janet Jackson and running.

Amy will be helping to build a school for 450 kids in Uganda, as a part of the 5 year project. Not only will she be doing hard labour, but also teaching and playing football with the kids.

To make the world a better place please help Amy reach her goal and head over to http://www.justgiving.com/amymaybe (All cards accepted). Basically she only now needs less than £350 to reach her target. Please help her and be a hero.

I can guarantee the following: feeling good for donating, making a difference in a child’s life, and a big everlasting smile from Amy on her return.

The Plight of the Rhino 2012

Sign the petition at: http://wildernessfoundation.co.za/savetherhinos/

One of our pro bono clients The Wilderness Foundation really needs help getting more people to sign the above petition, please take a moment, it only take 30 seconds and is spam free. Without action now Rhinos will be extinct within 10 years if they continue to be killed for their horns. The non-profit Forever Wild initiative is aiming to get people to sign an online petition that will be presented to the US Congress later this year. This is a serious chance for us to put real pressure on the Chinese government to take action and stop the poaching.