WWF is a pro-bono account of Ogilvy Cape Town. They asked us to create an ad to raise awareness of climate change, and to show how people can live sustainably in order to help alleviate its effects.
Advertising Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Illustrator: Alistair Grant
Director: Ian Chuter
Editor: Ric Shields
Production Company: Platypus Productions
Sound Engineer: Stephen Webster
Lots of people seem to be unsure of exactly what all this SOPA business is about. Who better to help explain it than Clay Shirky. Clay is a bald American writer, consultant and teacher on the social and economic effects of Internet technologies. Recently he popped by the TED offices and filmed the above clip, his talk was on what these new potential bills will mean for the way we use the internet and its possible dire implications.
If you haven’t seen this clip yet we urge you to take a moment and watch.
After a three-way agency pitch in November 2011, we are delighted to announce that our PR division has been appointed by adidas South Africa as its dedicated consumer and corporate communications PR agency with immediate effect.
Gavin Cowley, marketing director of adidas South Africa says, “We are confident that the agency’s commitment to elevating its clients’ brands across all media platforms as well as its firm grasp of 360° social media practices will go far in positioning the company as a local and global leader in sporting innovation and lifestyle trends.”
“Taking the brand to a new level”
“adidas is already an established brand, synonymous with not only technological advancement in sport and fashion design, but also a global icon,” adds newly-appointed agency executive director, Priscilla Urquhart. “The agency is committed to working with the client’s team in taking the brand to a new level, across all its media and key stakeholder communications, aligning consumer and corporate messaging.”
The idea came from art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger, Dan Delaney, and Nicholas Beaudet. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.
The above new video from Google helps explain how Google+ is helping to personalise search. Before the end of last year we decided to launch a brand page on Google+ for Ogilvy South Africa, in order to try it out and get used to the platform (Click here to view our Ogilvy Google+ page). As it’s still early days we weren’t expecting much to be honest, however within 2 days our new Google+ page was popping up near the top of relevant search results.
While this is mostly very good news, especially for new and smaller brands looking to rank higher on search, it also means if you decide to start your own page remember to keep it up to date in order to stay relevant and not look lazy.
For more on Google+ and its impact on social search go to http://googleblog.blogspot.com/2012/01/search-plus-your-world.html.
The Cannes Lions International Festival of Creativity has just announced that Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, will head up both the Film and Press Juries at the 59th Festival, taking place in Cannes, France, 17-23 June 2012.
As stated by Advertising Age, Tham Khai Meng is considered ‘one of the world’s most influential people in the communications business’.
Making his mark at Leo Burnett London, he then progressed to Batey Ads where his work as creative director for Singapore Airlines is still regarded as a textbook case on brand building. He joined Ogilvy & Mather in 2000 as Regional Creative Director and Co-Chairman of its Asia Pacific network. The creative transformation he instituted led him to be named ‘Creative Director of the Year’ for seven years running by Campaign Brief Asia. Khai was inducted into the Campaign Brief Hall of Fame in 2008.
In 2009, Khai moved to New York to assume the duties of Worldwide Chief Creative Officer and Chairman of the Worldwide Creative Council at Ogilvy & Mather.
Khai has won every major advertising award, and the roster of accounts he has worked on represents a catalogue of the world’s greatest brands, including American Express, Cadbury’s, Coca-Cola, China Mobile, H. J. Heinz, Hewlett-Packard, IBM, Kraft Foods, Mercedes-Benz, McDonald’s, Toyota, The Economist, Unilever Dove and United Nations, among others.
Khai has chaired many jury panels including serving as a Cannes Lions juror on the Press & Outdoor Lions in 2003, the Press Lions in 2007, the Titanium & Integrated Lions in 2010, and as President of the Film, Print, Outdoor, Radio and Integrated juries for the Dubai International Advertising Festival in 2009. He has won countless awards and grand prix over the years from every major show including Cannes Lions, D&AD, The One Show, Clios and London International Awards.
More recently, Khai’s counsel has been sought outside the industry. He has addressed the World Economic Forum (WEF), worked with the UN Secretary-General, and served on the Singapore Prime Minister’s Economic Review Committee. He is a faculty member at Steinbeis University, Berlin, and a board member of Agencies in Action, a non-profit organisation that helps feed the hungry in New York City.
Commenting on his appointment Khai said, “Cannes Lions Festival of Creativity is the preeminent standard bearer for creative distinction in our industry. I am deeply honoured to be invited to chair the Film and Press juries and I look forward to working with some of the world’s foremost creatives. Our role is not only to champion industry ideals, but to celebrate the brave ones who have deployed the highest creativity in the service of business."
Philip Thomas, CEO of Cannes Lions, added, “Khai has been a big part of Cannes for a number of years now. Whether as a jury member, a speaker or simply picking up numerous Lions, his stature within the industry is undisputed. Chairing two juries is no easy task but Khai’s dedication and experience will be invaluable in both leading the juries and finding the winners. We are delighted to welcome him on board again.”