WWF is a pro-bono account of Ogilvy Cape Town. They asked us to create an ad to raise awareness of climate change, and to show how people can live sustainably in order to help alleviate its effects.
Advertising Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Illustrator: Alistair Grant
Director: Ian Chuter
Editor: Ric Shields
Production Company: Platypus Productions
Sound Engineer: Stephen Webster
Lots of people seem to be unsure of exactly what all this SOPA business is about. Who better to help explain it than Clay Shirky. Clay is a bald American writer, consultant and teacher on the social and economic effects of Internet technologies. Recently he popped by the TED offices and filmed the above clip, his talk was on what these new potential bills will mean for the way we use the internet and its possible dire implications.
If you haven’t seen this clip yet we urge you to take a moment and watch.
After a three-way agency pitch in November 2011, we are delighted to announce that our PR division has been appointed by adidas South Africa as its dedicated consumer and corporate communications PR agency with immediate effect.
Gavin Cowley, marketing director of adidas South Africa says, “We are confident that the agency’s commitment to elevating its clients’ brands across all media platforms as well as its firm grasp of 360° social media practices will go far in positioning the company as a local and global leader in sporting innovation and lifestyle trends.”
“Taking the brand to a new level”
“adidas is already an established brand, synonymous with not only technological advancement in sport and fashion design, but also a global icon,” adds newly-appointed agency executive director, Priscilla Urquhart. “The agency is committed to working with the client’s team in taking the brand to a new level, across all its media and key stakeholder communications, aligning consumer and corporate messaging.”
The idea came from art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger, Dan Delaney, and Nicholas Beaudet. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.