Ogilvy Cape Town: BookMark Winners 2011

Last night was South Africa’s Bookmark Awards. The Bookmarks Awards recognises the very best in Digital – the pioneers, the change-agents, the ones that make a difference and raise the industry standard. Ogilvy Cape Town managed to walk away with 8 awards, three Bronze, two Silver and three Gold Awards. Below are the case study clips for the winning work.

Volkswagen Polo GTI: Date Drive

Date Drive Walked away with 2 x Bronze Awards for the Social Media category and best use of Online Video Category, 1 x Silver Award for best Microsite, and 1 x Gold Award for best Integrated Campaign. Congrats to all involved from Ogilvy, and a special thank you to Bridget Harpur from Volkswagen.

Carling Black Label: Be The Coach

Be The Coach walked away with 1 x silver for best Mobile Site and 1 x Gold for best Integrated Campaign. For South Africa getting mobile marketing right is key, congratulations to all the team from Ogilvy Cape Town involved with this, as well as a big thanks to Andrea Quaye from the SAB Carling Team.

Volkswagen Golf R: Reflex Test Game

To help Launch the new Golf R we created a game to test your reaction times to see if you were fast enough to handle the Golf R (the site was available as an interactive banner ad & website). To play the game go to: http://golfr.vw.co.za/. Congratulations to all who were involved at Ogilvy Cape Town and a big thank you to Tarryn De Klerk from Volkswagen.

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