Recently the Design indaba held a competition asking people to try and design a solution that will transform an aspect the street-level experience of Cape Town, and be prepared to implement it using R50 000. Roxi from our creative studio entered the below idea for glow in the dark designer Zebra Crossings.
I know its not Ogilvy Cape Town work but as I am lucky enough to see so many great ideas in the studio, most of which we cant share, its nice to be able to show something a little different that we can share. Personally I love the idea of making zebra crossings more fun, + am sure florescent paint would help keep pedestrians a little safer when crossing the road at night.
Click on the images below to zoom in, or go to http://www.designindaba.com/yourstreet to read more about the competition.