Recently we launched the above print campaign for Volkswagen’s Genuine Parts and Service. The tag line reads “Rather spend your holidays where you planned”. Click on the image to zoom in.
David Ogilvy once said that if we hire people who are bigger than us, we shall become a company of giants. Thus it is with great excitement that we’d like to announce the appointment of a new CEO of Ogilvy South Africa; Abey Mokgwatsane – who will step into the role in January 2012.
Current CEO Nunu Ntshingila won’t be going far away. In fact,she is moving a few doors down from Abey in her new role as Executive Chairwoman of the Ogilvy South Africa Group. Nunu also remains on the Ogilvy Worldwide Board.
Abey has a formidable background in integrated communications that spans advertising, brand experience, digital media and broader communications. Abey is currently serving as CEO of South Africa’s leading brand experience agency, the VWV Group, and has previously worked for South African Breweries, where he was the Brand Manager for Castle Loud, and Brand Group Manager for Miller Genuine Draft.
While at SAB he was widely credited with the successful launch of the MGD brand into the South African market and was also the recipient of three Managing Directors Awards for marketing excellence at SAB. He counts the successful execution of both the opening and closing ceremonies of the 2010 World Cup amongst the highlights of his career.
If you want to read a little bit more about Abey read his blog at http://abeymokgwatsane.com, or have a look at his profile in this years Mail & Guardian’s top 200 young South Africans.To get to know Abey better, you can also follow him on twitter @Abeyphonogenic,
A warm welcome Abey from all of us at Ogilvy South Africa.
These Valpre print ads follow on from the recent TV and website launch. The prints highlight Valpre’s commitment to sustainability, at present they have the most sustainable factory in SA, and have changed all their packaging to PlantBottle®, which are made from 30% plants and are 100% recyclable. Click on any of the ads below to zoom in.
Recently the Design indaba held a competition asking people to try and design a solution that will transform an aspect the street-level experience of Cape Town, and be prepared to implement it using R50 000. Roxi from our creative studio entered the below idea for glow in the dark designer Zebra Crossings.
I know its not Ogilvy Cape Town work but as I am lucky enough to see so many great ideas in the studio, most of which we cant share, its nice to be able to show something a little different that we can share. Personally I love the idea of making zebra crossings more fun, + am sure florescent paint would help keep pedestrians a little safer when crossing the road at night.
Click on the images below to zoom in, or go to http://www.designindaba.com/yourstreet to read more about the competition.
Last night was South Africa’s Bookmark Awards. The Bookmarks Awards recognises the very best in Digital – the pioneers, the change-agents, the ones that make a difference and raise the industry standard. Ogilvy Cape Town managed to walk away with 8 awards, three Bronze, two Silver and three Gold Awards. Below are the case study clips for the winning work.
Volkswagen Polo GTI: Date Drive
Date Drive Walked away with 2 x Bronze Awards for the Social Media category and best use of Online Video Category, 1 x Silver Award for best Microsite, and 1 x Gold Award for best Integrated Campaign. Congrats to all involved from Ogilvy, and a special thank you to Bridget Harpur from Volkswagen.
Carling Black Label: Be The Coach
Be The Coach walked away with 1 x silver for best Mobile Site and 1 x Gold for best Integrated Campaign. For South Africa getting mobile marketing right is key, congratulations to all the team from Ogilvy Cape Town involved with this, as well as a big thanks to Andrea Quaye from the SAB Carling Team.
Volkswagen Golf R: Reflex Test Game
To help Launch the new Golf R we created a game to test your reaction times to see if you were fast enough to handle the Golf R (the site was available as an interactive banner ad & website). To play the game go to: http://golfr.vw.co.za/. Congratulations to all who were involved at Ogilvy Cape Town and a big thank you to Tarryn De Klerk from Volkswagen.
Recently we started to air the above campaign for Valpre Mineral water. There are two spots, one focusing on their recyclable Plant bottles (above), the other on their factory, which just so happens to be the cleanest and greenest bottling plant in South Africa.
Executive Creative Director: Chris Gotz
Copywriter: Tommy Le Roux
Art Director: Jonathan Lang
Urquhart brings with her a wealth of editorial knowledge as well as vast brand experience having spent the past four years as the Corporate and Brand PR Manager at Brandhouse and prior to that having worked extensively in the magazine industry both locally and abroad.
Some of Urquhart’s highlights include managing the opening of the Sedibeng Brewery, launching the Brandhouse Responsible Drinking Media Awards last year and involving Helen Zille as the first South African signatory as part of Johnnie Walker’s ‘Join the Pact’ campaign.
Her passion for media and PR is evident in her execution of many successful campaigns such as Heineken Rugby World Cup in 2011. Urquhart believes the secret to her success is attributed to her philosophy that great ideas need to reflect passion, enthusiasm, realism, edginess, and a degree of panache.
A strong leader with significant strategic experience Urquhart joins Ogilvy Cape Town with the promise of further growing its already accomplished PR team.