Volkswagen BlueMotion: Donated Space

The Black Eagle has become the industry’s most coveted local print advertising accolade. On Friday we became the proud recipient of only the 6th Black Eagle ever to be awarded. The Eagle awards have been going since 2006 and were started by Independent Newspapers, in order to do something proactive to promote and develop exceptional print advertising in South Africa. They are now used as the benchmark for print advertising in SA.

See the work below and congratulations to the teams involved both at Ogilvy and Volkswagen:

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

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BlueMotion is Volkswagen’s more technologically advanced environmentally friendly range. For the print campaign, we asked our client to donate part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa

Volkswagen Brand Manager: Bridget Harpur
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

2 Replies to “Volkswagen BlueMotion: Donated Space”

  1. Congrats to our amazing and talented agency! Here’s to another 30-something years of award winning, moving, benchmark work that has helped VW achieve passenger car market leader this year.

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