Rory Sutherland: Behavioural Economics

Vice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.Rory Sutherland

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth:

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