M-Net: Forever Magic (25 Years)

M-Net 25th

Our sister agency up north, Ogilvy Johannesburg, this month celebrates M-Net’s 25th Birthday with a campaign that salutes the stars that have helped the brand become synonymous with ‘magic’. Click on the image above to zoom in.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media and on the M-Net Facebook page during the month of October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses – Vanity Fair style.

The shoot took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautiful designs that the celebs wore courtesy of some of South Africa’s top designer.

"Gathering all this talent together was quite a challenge," explains Robyn Bergman, Creative Director at Ogilvy Johannesburg. "We had people flying in from all over the world, and the clothes delivered straight from the Cape Town Fashion Week runway…I imagine that this is probably as glamorous as some of our male stars have ever been seen! It was difficult to co-ordinate everyone’s diaries and to choreograph the whole ensemble of stars and outfits, but everyone was so professional and looked so gorgeous that it made our job easy."

Ogilvy Johannesburg has been working with M-Net and its holding company DStv for over 17 years now, and has worked on iconic campaigns that include Loerie 2011 winners Firefly, Ladybug and Cat.

"The 25th Birthday celebration campaign is definitely a highlight," enthused Bergman. "We look forward to the public’s response to seeing South Africa’s brightest star looking especially sparkly."

The celebrities were dressed by the following South African designers:

Ashley Hayden – Marianne Fassler; Bongani Bingwa – Carducci cz; Brumilda Van Rensburg – Lunar; Coenie de Villiers – Blue Collar White Collar; Collin Moss – Naked Ape; Connie Ferguson – BIJI; Derek Watts – Own Suite; Dineo Moeketsi – Jagadi; Doreen Morris – Lunar; Eku Edewor – Tiaan Nagel; Elana Afrika – lunar; Hykie Berg – Fabiani; Ik Osakioduwa – Jagadi; Lungile Radu – Aphymol; Michelle Pienaar – Spiero Villioti; Nico Pannagi – Craig Port; Pro Verb – Fabiani; Rolanda Marais – Leigh Shubert; Shaleen Surtie Richard – Gideo; Shona Ferguson – Fabiani; Sibahle Mtongana – Marianne Fassler; Siyabonga Ngwekazi – Ephymol; Tammy-Anne Fortuin – Rosenworths.

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