Neo@Ogilvy: Christmas Specials

It’s a time of giving!

The festive season is a time of giving and with that in mind, this month we’ve decided to put together a list of fantastic Neo@Ogilvy special advertising packages which will really allow you to stretch whatever’s left of this year’s marketing budget. Check out these great special offers!

Neo@Ogilvy

Adverts

Why try digital?

  • It’s fast and effective!
  • Put your brand exactly where your customers already are
  • Completely measurable and scalable
  • Targeted and accurate
  • Easily optimised to maximise results
  • Campaign reports provide tracking and valuable insights

Whether you want to build brand awareness, make more sales or drive targeted traffic for a special promotion – digital marketing is one of the most effective ways to reach your customers where they’re already spending their time.

We’re able to structure bespoke campaigns which deliver results based on your unique objectives. We are also able to provide solutions to match virtually any budget. With our phenomenal value-adds, you’ll definitely get so much more.

Give us a call or send us an email to find out more about these and other great offers.

Offers are for a limited time only.  Please speak to us about offer validity. T&Cs apply.

Volkswagen BlueMotion: Donated Space

The Black Eagle has become the industry’s most coveted local print advertising accolade. On Friday we became the proud recipient of only the 6th Black Eagle ever to be awarded. The Eagle awards have been going since 2006 and were started by Independent Newspapers, in order to do something proactive to promote and develop exceptional print advertising in South Africa. They are now used as the benchmark for print advertising in SA.

See the work below and congratulations to the teams involved both at Ogilvy and Volkswagen:

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

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BlueMotion is Volkswagen’s more technologically advanced environmentally friendly range. For the print campaign, we asked our client to donate part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa

Volkswagen Brand Manager: Bridget Harpur
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

Marie Claire: A Tape Measure with a Difference

Marie Claire Ogivly Body Issue Ad

Ogilvy Marie Claire 2

According to statistics two out of three women are unhappy about their bodies and weight.

It was this alarming statistic that prompted Marie Claire to approach local advertising agencies with a challenge for their November Body Issue: create an ad that sells the idea to the Marie Claire woman that we are all beautiful no matter what shape we’re in. To do this, Ogilvy Cape Town decided to challenge the very thing that was causing women so much anxiety – size.

These days, so much emphasis is placed on x’s & l’s, cm’s & inches, kg’s & kilojoules that women are no longer able to see what is there – beautiful, healthy bodies.

We wanted to give women a new, more realistic way to measure themselves, a tape measure with a difference that would change the way we perceive our bodies and think about size. To replace the standard measurements, we instead added words to the tape measure such as Exquisite, Ravishing, Spectacular, and Gorgeous.

Executive Creative Director: Chris Gotz
Creative Director: Thandolwethu Silimela & Tammy Pearce  
Copywriter: Kate DesmaraisOgilvy Marie Claire 1

Ogilvy British Pub Quiz

Last week the 3 British agency chaps that reside with us at Ogilvy Cape Town decided to put together a British pub quiz night, and help raise some cash for Percy Bartley House.

Below are a list of the questions and answers from the Quiz for your enjoyment, + a few of the pictures from the night. Congrats to Team Awesome for winning the inaugural trophy.

PubPub1pub2

Does investing in Social Media create Business Value?

Wonderful red paper from Irfan Kamal from Social@Ogilvy, studying the impact of exposure to social media on sales and brand perception.Ogilvy ChatThreads Social Media Sales Impact Study 2011

PBH: Art keeps youth off the streets

PBH MURAL

Having found refuge at Percy Bartley House, a Woodstock home for boys in need, these youngsters are now gaining renewed inspiration for life through art; a medium that has not only transformed their home, but most recently their lives too.

Supported by Ogilvy Cape Town and Write on Africa – the boys have been attending weekly art classes this year where they have been learning not only different artistic styles and techniques, but valuable life skills too.

“We have been supporting Percy Bartley House since we moved into the community in 2006. Following the rejuvenation last in 2010, this year the focus has been on helping the boys develop their own creative skills as well as a healthy form of self expression,” says Gavin Levinsohn, Managing Director of Ogilvy Cape Town.

Further encouragement for the youths has also been found in their teachers, Mkwela Juma and Willard Kambeva, who have both triumphed over hardship. Both Zimbabwean born, the two suffered years of difficulties in South Africa as a result of the 2008 xenophobic attacks and met at a place of safety where they were appointed the group’s leaders. It was there that they made a decision to make change happen and have since been working together, using art to bring about social development in various disadvantaged areas.

“Doing what I love always makes me smile and feel happy, it was a dream which has now turned into a reality and it gives me so much confidence,” explains Juma. “I believe that it is the beginning of being a part of the change that I want to see.”

“In working with Percy Bartley House, we have encouraged the boys to believe in themselves. Whether it is teaching them a new painting technique or how to draw, they can now express any idea or thought through art,” adds Kambeva.

This feeling is echoed by the budding artists, one student commented: “Art keeps me away from bad friends and off the street. It gives me peace in my soul!” Most importantly, the boys gain encouragement in expressing themselves through their artwork and aim to relay meaning in each piece they produce.

“It is an inspiration for the boys to be taught by people who themselves have seen art bring about change to their lives,” says Farlane Nsinale, director of the home and ‘mother-figure’ to the boys. Nsinale explains that the classes are helping the boys get in touch with their emotions and learn other skills at the same time: “Not only are they learning to appreciate and respect each other more every day, but they are even using the dictionary to look up words for graffiti style art!”

We at Ogilvy Cape Town see the support of the home, as well as the on-going upliftment of the Woodstock community, as a key part of our creative contribution and, as part of the long-term plan we will be assisting in the rebuilding of a burnt down section of the home. The new section will create a larger space to welcome more youths in need, with the walls acting as creative canvases for reflecting their dreams and ambitions.

Rory Sutherland: Behavioural Economics

Vice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.Rory Sutherland

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth: