Rugby World Cup 2011 kicked off today in New Zealand, and while all of South Africa will no doubt be watching and hoping for Springbok victory, Carling Black Label is turning its focus to the champions here on the home front in its latest spot: all men. The brave, strong, and true, who put in the effort to achieve their goals — whether they step foot on the pitch or watch from the pub. All deserve the reward of a champion beer.
Executive creative director: Chris Gotz
Art director: Jonathan Lang
Copywriter: Tommy Le Roux