Darling to Carling

Next weekend (7-9th October) is the annual Rocking the Daisies music festival in Darling. Darling is normally a small quiet country town in the South African countryside, but for the Daisies weekend it will be rocking. To celebrate, the Carling Black Label team wants to turn it into a true Champion Town and rename it Carling for the weekend. To make this a reality please take a second to sign the petition at http://carlingnotdarling.co.za.

Volkswagen: Jetta, Easy Rider

Recently the new VW Jetta launched in South Africa, above is our new Ogilvy Cape Town commercial for its release.

Chris Gotz: Executive Creative Director
Jacques Massardo: Writer / Creative Director
Gareth McPherson: Art Director / Creative Director
Anthea Beylis: Television Producer
Jason Yankelowitz: Account Director
Greg Tebbutt: Business Director

Erik Van Wyk: Director, Bouffant
Melina McDonald: Executive Producer, Bouffant
Shannon Gloyne: Producer, Bouffant

Volkswagen: 2012 Jetta Prints

Below are two of our new Volkswagen South Africa print ads currently running. Click on the images to zoom in. Enjoy.46403-VW-Jetta-press-DPS-540x786-246140-Jetta-Easy-Rider-DPS

SAB and Ogilvy: 50 Year Tribute

SAB Ogilvy 50 Year Tribute Commercial from Ogilvy South Africa on Vimeo.

South African Breweries (SAB) and Ogilvy are this week celebrating half-a-century of an ‘unbreakable’ friendship which kicked off in 1961, with our Johannesburg- and Cape-Town-agencies having done a titanic job of catapulting over 30 brands of beer to the summit of glory and fame in South Africa and Africa."One benefit feature of this relationship is that we never take things for granted, but we challenge each other in a forthright and candid way, which I believe helped to keep it strong and healthy, and drive it to greater heights," SAB chairman and MD Norman Adami told journalists last night, Tuesday, 21 September 2011, at the SAB company headquarters in Sandton, Johannesburg.
SAB brands
SAB brands that we have worked on since 1961 include Castle Lager (Ogilvy Johannesburg and Ogilvy Cape Town), Carling Black Label (Cape Town), Lion Lager(Johannesburg), Peroni Nastro Azzurro (Johannesburg), Castle Lite (Johannesburg and Cape Town), Caste Milk Stout (Johannesburg), Hansa Pilsener (Johannesburg and Cape Town), Amstel (Johannesburg), and Redds (Cape Town and Johannesburg).
SAB marketing director Ian Penhale said that there was always a risk that these brands could cross each other’s territories, but Ogilvy’s role, was to ensure that this did not happen.
"Of course it is challenging,". However, he said if a company is crystal clear about what it stands for and where its brands are going, and does not sway away from that, brands will not encroach each other’s territories.
SAB first began working in 1961 with VZ, Ogilvy’s ancestor. In 1984 VZ merged with Rightford Searle-Tripp and Makin, which later went on to become Ogilvy South Africa.
Milestone of SA advertising
Commenting on what independent analyst Andy Rice described as a milestone of advertising in SA, a visibly excited Nunu Ntshingila, Ogilvy SA CEO, said the good part of this love story is that Ogilvy continues to refresh people to ensure that the relationship never stalls but keeps going and going.
"If there was an Olympic category for long-term business relationships, the 50-year engagement between SAB and Ogilvy would always be in medal contention," Ntshingila, joked.
To commemorate the event, Ogilvy presented its celebrated friend with a gift in the form of an advertisement that looks back over the companies’ shared history, celebrating some of the work they have created together. The tribute ad began airing on TV last night, and will continue to be screened on a selection of DStv channels in the days to come.
"This is a friendship based on chemistry and shared values, and a celebration of this type of relationship cannot be underestimated," Penhale said emotionally.
Stood the test of time
As night fell over Sandton and the evening spring breeze teased the number 65 Park Lane premises, the first batch of guests began to arrive at the fiesta – a celebratory testimony of an almost unbreakable union of shared wealth, success, values and ideas that have stood the test of time.
For more info follow @Ogilvy_Joburg, @OgilvyCT and hashtag#SABOgilvy50 on Twitter.

Via: Bizcommunity.com

Ogilvy Cape Town 2011 Loeries

This weekend Ogilvy Cape Town shone high and bright at 2011 Loeries.

Our commander in chief MD Gavin Levinsohn wrote to us the following “We all deserve to be proud. Feel free to exclaim wildly, whoop deliriously and crack open bottles of reasonably priced champagne, although most of you would have done that already. Cue headache and toasted sandwiches.”

  • Ogilvy Cape Town were 3rd best individual agency overall.
  • Ogilvy Cape Town were the number 1 large agency.
  • Ogilvy SA were the 2nd best agency group.
  • Kate and Thando won themselves a trip to Cannes for their Stimorol Streetpole ad.

Grand Prix  and Gold Loerie Award for VW Marching Band Activation.

Silver for VW Golf R ‘Eat the Road’ Magazine

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Silver for VW Bluemotion Magazine campaign

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Silver for Kraft Foods Stimorol ‘Heart Gingers’ in the Integrated Category

Silver for the NSRI Poster campaign.

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Bronze for Takkie Brite in the Ubuntu category (which is good in more than one way)

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Bronze for Stimorol Infinity ‘Yoda’ Streetpole PostersYODA

Bronze for Stimorol Infinity ‘Neverending Story’ TV

Bronze for Stimorol ‘Heartgingers’ in PR Radio (See HeartGingers AV above)

Bronze for VW Golf R ‘Awesome’ Magazine campaignVolkswagen-R-Brand_RAwesome2Volkswagen-R-Brand_RAwesome3

Bronze for VW Polo Tactical Press Executionsell-your-car

Bronze for the VW ‘Tent card’ POSVW_TENT-CARD_small

Craft Certificates for Typography on the NSRI Poster, Print Writing for VW recruitments Free-thinkers Wanted posters, and Music and Sound Design for the Stimorol TasteTwist radio spot.

Bonus comedy content: Click on the following links for YouTube interviews of Peri Van Papendorp and Alexis Leih.