Kiwi: Kiwi Takkie Brite Campaign

Winner, Vusi Nhlapo, with runner-up, Patricia Radebe, and the Kiwi team.Vusi-Nhlapo-at-work-1024x681

In line with Kiwi’s brand ideals of dignity, hard work and community upliftment, our latest campaign for the company stretched far beyond the requirement of building brand awareness, to making a significant difference in the lives of two struggling community members.

Set up as a competition, two lucky finalists were given the opportunity to each run their own business, in the form of a Kiwi Takkie Brite wash station (based on the concept of the handy shoe shine station), while at the same time acting as brand ambassadors for the product.

Set up at the Randburg and Vereeniging taxi ranks, the two contestants worked against each other in competition for the title of the Ultimate Kiwi Bozza (bozza meaning boss) as well as for a bursary to study business and R20 000 in startup capital.

This ground-breaking activation served as an impactful experiment that Ogilvy Cape Town and Kiwi hope to roll out further in the future.