The third workshop of Ogilvy’s Digital Marketing Academy (ODMA) has come to a close in Cape Town and, once again, was well received by all. As part of their project work the students are required to build their own online identity across social media platforms. This round saw Account Manager, Justin Sheard, create a blog where friends and fans vote between songs to help determine the sound of his band.
Another member, Ivan Colic, created an infographic site – Afrographique – which has drawn international attention.
ODMA Cape Town round two takes place later this year. If you’re interested in attending an ODMA course, or in having one run for your organisation, contact Dave Duarte here.
Ogilvy Cape Town staff have been looking forward to the end of the week ever since the start of How To Fridays (and not a moment before). Thanks to Chris Rawlinson – Ogilvy Cape Town’s own digital chap – Fridays are now punctuated with inspirational talks from guest speakers who have been breaking ground in the digital marketing world. So far we’ve been treated to the following:
Simon Back – Owner of Backsberg Estate Cellars, who together with his marketing team have built an impressive online community through their various digital campaigns.
Ogilvy Cape Town pulled out all the stops for Bill Stephen’s farewell following his retirement. A longstanding VW client, Bill has also been a loyal friend of the agency.
Starting work on the VW brand at Ogilvy Cape Town as a Business Director, he later joined VW as Communications General Manager. This position allowed him to continue to build the relationship between the brand and the agency, resulting in some of the most breakthrough and successful advertising in the history of South Africa. It was an evening full of memories and great entertainment and we wish Bill all the best.
Bill Stephens (left) and Mel Miller, a fellow member of the original VW team.
From left: David Kramer, Clive Hunter’s wife, Clive Hunter and Bob Rightford.
Ogilvy Cape Town recently expanded its pile of Golds with the addition of a Gold Clio for the Volkswagen Crafter print ads. The ads speak for themselves and have won awards at the Cannes Lions, the Loeries and now the Clios.
Winner, Vusi Nhlapo, with runner-up, Patricia Radebe, and the Kiwi team.
In line with Kiwi’s brand ideals of dignity, hard work and community upliftment, our latest campaign for the company stretched far beyond the requirement of building brand awareness, to making a significant difference in the lives of two struggling community members.
Set up as a competition, two lucky finalists were given the opportunity to each run their own business, in the form of a Kiwi Takkie Brite wash station (based on the concept of the handy shoe shine station), while at the same time acting as brand ambassadors for the product.
Set up at the Randburg and Vereeniging taxi ranks, the two contestants worked against each other in competition for the title of the Ultimate Kiwi Bozza (bozza meaning boss) as well as for a bursary to study business and R20 000 in startup capital.
This ground-breaking activation served as an impactful experiment that Ogilvy Cape Town and Kiwi hope to roll out further in the future.
Dedicated to the job, creative director Tania Barker and group account director, Carol Jeffrey, recently travelled to New York to contribute to the production of a global advert. Originally intended for American audiences, the South African version will be flighted here next year.
Along with a very successful result, we also suspect some shopping may have occurred along the way…