See the work below:
The Volkswagen Amarok is a tough pickup, so when we decided to give away a coupon for a free tow bar, we didn’t hand out just any coupon. We created the world’s first 1 Ton Coupon!
Most of our target audience don’t know that it is the only Double Cab automatic 4×4 pick-up in South Africa that can carry a one-ton load. The strategy behind the campaign was to demonstrate this toughness to potential consumers.
So we went to the place where you find lots of pick-up owners: Builder Warehouse , the country’s biggest chain of DIY stores. Pickup drivers are not easily impressed but it succeed to catch their attention. In the meantime on radio and online, we invited Amarok owners to redeem the coupon. It didn’t take long before we had an Amarok driver who was keen to show off the superior load capacity of his vehicle.
What was an immovable object for any other pick up, was a pretty simple task for the Volkswagen Amarok. By turning a simple promotional item into the world’s heaviest coupon, we gave Amarok drivers everywhere instant bragging rights.
In our latest Volkswagen commercial, we edited over 50 hours of one girl’s childhood video footage to demonstrate the importance of Volkswagen’s Safety Systems.
Chief creative officer: Chris Gotz
Art Director: Monique Kaplan
Copywriter: Oskar Petty
Production house: Deliverance Post
Editor: Anthony Lee Martin
Director: Robin Goode at Giant Films
The Ogilvy Cape Town runners club has entered a team into the Wings for Life charity run this year, which takes place tomorrow, Sunday, 3 May.
Wings for Life is a global run which was established as a not-for-profit organisation to raise funds for spinal cord research. The run encompasses 32 locations, in which everyone runs at the same time, all over the world. The ‘finish line’ will be chasing the runners by way of a ‘catcher car’. Once a catcher car overtakes a runner their race is over. The beauty of it is that you set your own distance!
Meet the team:
Shannon Breeze, aka Breezy, Account Manager:
Robin Hook, Group Account Director.
Rowan Eva, Business Director:
Leila Osato, PR Junior Strategist:
Brittney Kok, PR Account Executive:
Jess Webb, PR Account Director:
Kyle Wilson, PR Account Director:
Nicky Schermer, Business Consultant:
Troy Squires, Account Director:
When it comes to extreme, nothing beats Riaan Manser. Cycling through Africa? Kayaking around Madagascar and Iceland? Starting a charity? Winning a few awards? Riaan has done it all. And now he can cross hosting an Ogilvy “How To Friday” off his list. But first, let’s get to know him a little better…
Q: When meeting someone for the first time, how do you explain to them what you do?
RM: “With great difficulty. I mean, when you meet someone and they say they’re a doctor you think “Great, this person is doing good, they’re intelligent, and so on” and you can create an image. Where for me, it’s difficult because I don’t know where to start. If I’m at an immigration office I tell them I’m an author because, well I am one, and it just makes life easier. When I’m meeting more creative people, like the guys here at Ogilvy, I like explaining to them that I travel and make money in other ways. I like to think of myself as an explorer. If I’m travelling or going through tough times, that feeling of discovering new things, even for me, just blows me away.”
Q: How do you like to spend your free time when you’re not courting danger?
RM: “I love sport, so I like to get out to surf, mountain bike – anything outdoorsy really. I must say I do have ADD so I definitely have a lot of energy. I sometimes sit and think to myself ‘What the hell is keeping you going, Riaan? Sit down. Calm down’. I honestly wish I would relax a little bit more.”
Q: Are there every day activities that you still find daunting?
RM: “I do have a phobia of going to any shopping mall the day before Christmas. I am definitely guilty of last minute Christmas shopping. Also, I was with a group of boy scouts a couple days back, and I must tell you, I was so nervous because these boys idolize me and I just had to keep telling myself not to stuff it up.”
Q: How many languages can you speak?
RM: “I have a grasp of quite a few and I mix them up quite a lot. I can speak Afrikaans, English, some Xhosa, Malagasy, I speak a bit of Arabic and French, also some Portuguese, and I know a little Swahili. Other than that, I can say please and thank you in many countries.”
Q: What would you like your tombstone to say about you?
RM: I don’t know if I’ll have a tombstone but I would just love it if there was even just a handful of people that will walk past my little jar of ash and smile and say “Shucks, that guy did try to live his life”.
Q: What does an average day in the life of an extreme adventurer look like?
RM: “Quite pressurized. For example, if I’m just doing some grocery shopping and someone comes up to meet me, I always hope that when they leave I haven’t disappointed them, and instead, I have taken their idea of ‘Riaan Manser’ and added to it.”
Q: What local and extreme fun do you suggest the Ogilvy crew get involved in?
RM: “I love abseiling off Table Mountain, but you need to go a few times to get the hang of it. The first time I went I was too cautious, but now I have fun with it. Tandem paragliding is also great. You’ll see everything differently when you are up there. And of course, if you haven’t had a soft serve along the Green Point promenade, then you have not lived.”
Meet Mark van der Heijden.
Since January 2014 he has been travelling the world as ‘The Backpacker Intern‘ helping out agencies, brands and charities. While his idea may have started out small – trading a day of work for food and a place to sleep – it has picked up a lot of coverage from international media, TV and blogs, such as AdWeek, Campaign, Marie Claire, and you know… the White House. In the past year he has been to 5 continents, 22 countries and worked at 28 companies – and now he’s arrived in Cape Town to spend a week or so with us.
Naturally, we had some questions for him:
After working in advertising for +6 years I wanted to see more of the world and decided to quit my job at LEMZ Amsterdam, say goodbye to my apartment, donate my bed to an orphanage and toss my belongings in a backpack. After booking an around-the-world ticket I realized that I didn’t had enough money to do all the things that I wanted to do. Smart thinking right? It brought me to an interesting insight, I was thinking like, what do I really need on a trip to survive? Basically it’s food and a place to stay. That’s how I came up with an idea to combine two of my biggest passions; travel and work as a creative. I made it simple enough to explain it in one Tweet: “The Backpacker Intern travels the world helping out agencies, brands and charities for food and a place to sleep.”
2. Which has been your favourite place to visit? (besides Cape Town obviously)
Is that a rhetorical question? I’ve been to a lot of amazing places, can’t really tell what is number one but my three most memorable gem’s are: Rio de Janeiro, Ho Chi Minh City and Antarctica. Let’s see if Cape Town can kick one of those from the list the next coming days ;).
3. What does an average day look like in the life of The Backpacker Intern?
It doesn’t exist. I mean it’s never average because I’m always in different places, different cultures, different continents and with different people. One day I’m creating ideas for TBWA\Chiat\Day in LA, the other day I’m helping ex-drug traffickers with Street Child United in Rio de Janeiro, and today I’m answering question for Ogilvy Cape Town’s blog. The average is day is always different. And I love it.
4. What do you have planned next?
First work hard, play hard with you guys. After that I’m going to help out at a social enterprise on Madagascar called HERi. They build and support solar businesses to increase access to products and services that power community development. Especially in rural areas. I’m really looking forward to helping both of them.
For all the carbo-loaders getting ready for the Two Oceans Marathon have a look at our top 5 pasta and pizza spots in town.
Recommended dish: Classic fantasia pasta of bacon, mushrooms, tomato and chili served with fresh fettuccine, cream and parmesan. Add chicken.
Recommended dish: Lamb pizza.
Recommended dish: The Lasagna. Also, the Chicken & Gorgonzola pasta.
Recommended dish: fettuccine, aubergine, baked ricotta, chilli, fennel seed, cherry tomatoes.
Recommended dish: brinjals, zucchini, sun-dried tomatoes, red pepper pizza. Add chicken.