When people put a personalised license plate on their car they often put their name on the plate. There are thousands of these personalised plates around South Africa all with different names on. But the one thing that they all have in common is that they only have one name on.
With space for eight people inside, the Volkswagen Kombi is one of the largest and most spacious cars in the country. Perfect for a large family. To demonstrate exactly how many people can fit into a Kombi, we created a personalised license plate more suitable to the Kombi’s size. We then put a whole family of names on, including the dog, and stuck it on the front of the Kombi.
Local designers including Habits, Lara Klawikowski, Hendrik Vermeulen Couture, Leigh Schubert, Kim Gush, Jenevieve Lyons, Blanc, CSquared and Gabrielle Swimwear, took the idea of an average life-jacket and turned it on its head by creating works of art ready for the runway.
The brave volunteers of the NSRI also took to the stage in their on-duty gear and received a standing ovation from the audience.
A special thanks to:
Simon and Jen Deiner from SA Menswear Week, Gabrielle Swimwear, Carl Wastie, Siv Ngesi, Riaan Manser, Danilo Acquisto, Bailey Schneider, BrandsEye, Newsclip, The Clarion Group, and the legendary Ogilvy peeps who rocked up in their droves to support the show
High res pics can be viewed and downloaded here.
Please adhere to the photo usage terms.
Many people use Castrol to protect their engines, but what about their safety? Castrol wanted to give drivers who love soccer a safer experience after a night out.
The Breathalyser Test is the most commonly used method for alcohol testing, but is extremely invasive. And as we know, in South Africa, wherever there’s soccer, there’s vuvuzelas. So, we took the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu-Lyza.
For the first time ever drivers could use their vuvuzelas to enjoy the game and to arrive home safely after it.
In a blaze of pyrotechnic glory that lit up the Croisette, another Cannes Festival of Creativity has come to an end.
There were two Film Grands Prix, one for the very funny Geico ‘Unskippable’ prerolls and one for the beautiful Leica ‘100’ piece, celebrating their centenary.
I think the best TV work either has humor as an engine, or it makes a strong statement about the brand, which usually comes from a powerful insight that’s expressed in a profound, impactful way. The two top prizewinners on the final night are perfect expressions of this type of work.
Another great TV spot was Nike’s ‘Ripple’. One could probably make a full-length feature out of the idea in this spot, but it makes a great TV ad too.
In another highlight of the evening, the amazing people behind the ALS Foundation’s ‘The Ice Bucket Challenge’ received their third standing ovation, as they accepted the Grand Prix for Good. There were numerous Golds for this campaign too. If anyone in advertising is still cynical about our ability to affect change in the world, they need only remember the 220 million dollars this campaign raised – incredible stuff from people who aren’t even in the ad world.
As the week comes to an end, I thought I’d reflect a little on some of the seminars. There’s no way you can see them all and there are many that I missed, but want to experience as downloads in the next few days.
There were many talks from big names in the entertainment business. Marilyn Manson reminded us all to stay true to ourselves and that authenticity was critical for him to build his brand. Brian Grazer spoke about curiosity and how it has helped fuel his career as one of Hollywood’s most successful producers. Kenneth Brannagh spoke very eloquently about creative process.
But for me, the most salient messages came from the agencies that are thinking ahead – the ones that are embracing change and innovating and planning for the future.
Bob Greenberg, winner of this year’s Lion of St. Mark, urged agencies to be involved in the start-up ecosystem. RGA has a unique model, which now sees them acting as an accelerator for start-ups. They’re giving 10 start-up companies $120 000 worth of investment capital each. In return for 5% of their profit. Their work with start-ups for ‘Bioranger’ and ‘Hammerhead’ won them several Golds and a Grand Prix over the course of the Festival.
A talk by Dentsu’s Head of Planning, Koichi Yamamoto was also a highlight. He spoke about the importance of big data and how it could be far more than a driver of efficacy, but has the potential to become a new source of creativity. It’s worth a watch. Last years ‘Connecting Lifelines’ for Internavi and ‘Sound of Honda’ are great examples.
All in all it’s been an amazing week and as it winds down I can’t help feeling that there’s so much work to be done.
By our own standards, it’s been a quiet year for SA agencies and we’ll need to work smarter and harder to be more competitive in categories other than just Radio next year.
In a more universal sense, it’s hard not to come away from Cannes, and back to South Africa, with a bigger goal in mind. As advertisers and marketers, we’re all in an industry that has the power to bring about change. While it’s easy to think that sounds glib, lofty or naive, experiencing the work here, it’s clear that with the right idea and the right attitude, it really is possible.
It took until the third ceremony of the festival, but last night SA broke its Bronze hoodoo and added metal of a different hue to the goodie bag.
There were three very worthy Golds, one for Ogilvy Johannesburg and two for TBWA Hunt Lascaris. Each of them had the Palais chuckling, which was wonderful after the generally serious tone of the case studies in the other categories thus far. All that saving the world seems to have sucked some of the humor out of what we do. I suspect Film will help that tonight.
Along with Design and Product Design, Cyber was also judged last night. In stark contrast with our success in Radio, SA has yet to crack the code to a win here.
For years, I think everyone has thought of these two categories as diametric opposites. One traditional and analogue, the other innovative and digital. However last night one piece of work went a long way to shattering that perception. ‘The Berlin Wall of Sound’ won the Grand Prix in Radio and then went on to take Gold in Cyber. It’s worth a listen.
The Radio Jury President commented that with podcasts enjoying a second coming of age, there was huge potential for the future of Radio.
The Cyber Grand Prix further extended the Gender Equality trope that’s emerged at Cannes with Giselle Bundchen proving there’s far more to her than meets the eye in ‘I will what I want’ for UnderArmour. ‘Unskippable’ for Geico, which has won lots already, also received Gold. If you haven’t seen it, it’s worth a look. I’m sure it will win in Film too. As will ‘The other side‘ by Honda, another Gold winner in Cyber.
After the ceremony, I joined Ogilvy Johannesburg in celebrating their Gold. It’s how I ended up on a boat in the Cannes Yacht Basin eating canape’s and swigging Rose’.
There were rumors that Pharrell may be on board, but I think he’d already been whisked off to the Cannes equivalent of Waterkloof Airforce Base after completing his seminar on Tuesday.
And now, it’s back to today’s seminars, which I’ll try to capture more of in my next post.
On Friday, 19 June, we spent the day under the sun & on the soccer field with the boys from Percy Bartley House in celebration of Youth Month. This was followed by the devouring of a massive KFC lunch.
We’d like to thank a few people for making this possible:
Pierre van der Westhuizen + Kurt Paulse our sport and soccer champions + co-orindators
Kyle, Saul, Travis, Pierre, Dalu, Khaya, Qamani, Ben who took the time out to come and play with the boys
Haley and Lisa for coming along to help and support the team
Dalu for being the driver and transporting the boy to the venue and back
Theo Klompje who took the time out to take such great pics
Here are some photos from the day…
The Percy Bartley House (PBH) forms part of the Ogilvy Cape Town DoGood portfolio. PBH is a non profit organisation with the capacity to accommodate 25 young men between the ages of fourteen and eighteen years. Many of whom come from the streets, dysfunctional families, and often neglected.