KEEPING UP WITH THE GRADS

We caught up with Nosipho Nyembezi (@nosinyembezi) and Zach Louw (@Diaryofzach) two Cape Town Grads in our o25 programme. They gave us insight into their experience at Ogilvy so far. From the perks of 2 ply toilet paper, to mysterious office crushes.

NOSIPHO NYEMBEZI

Nosipho is a 22-year-old graduate from Nelson Mandela Metropolitan University (NMMU) with a degree in Media Communications and Culture. She was born a Durbanite but this nomad has lived in Port Elizabeth, Grahamstown, and spent seven and a half years in Newcastle, England. She’s now settling into Cape Town life and sharing her fun-loving, easy going and compassionate personality with Ogilvy.

Q: What’s a common misconception people have about you?

A: Some people think I’m a bit of a pushover but I’m not. I’d say I am assertive when I need to be and I like to treat people with fairness and integrity.

Q: Why did you choose advertising?

A: It seemed like the logical meeting point of all my skill-sets. The industry encompasses things that I’m good at, but now that I’m actually here, I realise that I’m still figuring things out. The less obvious answer is that advertising is so much bigger than all of us and there are so many parts which no one can fully control. It’s just magic. I guess I wanted to be a part of something bigger.

Q: Why did you apply for THIS grad programme instead of any other?

A: Honestly, because of Ogilvy. I didn’t know much about the programme but if there’s anything that I went off of, it’s the company behind it.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I went through 100 different emotions. Week one was overwhelming, but I don’t think I realized it until afterwards. There was a lot of discovering new people and new scenarios.

Q: What is the best and worst thing about agency life?

A:The Worst:

How ‘humbling’ it is. It puts you in your place and you realise how much you still have to learn and how even experienced people are still learning. It’s a little bit jarring to think about how long the journey is.

The Best:

There is 2 ply toilet paper in the bathroom. Do you know how hard it is to find 2 ply toilet paper in a company?! Especially a company of this size. Also the free coffee before 8am, the bar, and on a less superficial note, the people-centred nature of the job. I didn’t think I’d enjoy that, but it’s been rewarding to have such a social job and not a ‘sit at a desk all day and stare at a computer screen’ job.

Q: What have you been up to in Account Management?

A: I’ve been seeing how the business functions at its core. From financial things like: Recons and Cost Estimates and seeing how a project kick-starts.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Surviving. Jokes, actually, I’ve already been able to handle a crisis quite well. I didn’t think that was something I would be able to manage this early on with the limited experience that I have. I’m quite proud of that.

Q:  What are you hoping to achieve at Ogilvy?

A: Honestly, I’m hoping to just be resourceful. I want to feel like I was a key player in keeping the ball moving. If I can say that at the end of the day, then I’ll be really happy and feel like I’ve made a big contribution.

Q: What is the most embarrassing thing that has happened to you?

A: I haven’t fallen down the stairs (yet) but something happened that isn’t embarrassing to the average person but it was for me. I was queueing for the vending machine but was short of coins and only realised halfway through the transaction. I had to ask the guy behind me for a Rand, it was so awkward. It was the first or second week of working so I couldn’t be like, ‘hey man, can I get a rand?’

Q: Who is the most interesting person you’ve met?

A: Yoh, exposing people here. I think the person who stands out is Rasta from the Buzz. He’s super random (in a good way).

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: If I was a guy, it would probably be Martin, because he has the best clothes. I would literally wear his clothes. Like literally.

Q: How has Ogilvy affected your relationship with caffeine?

A: Coffee and I are definitely friends, and the whole arrive pre – 8am coffee incentive doesn’t help.

ZACH LOUW

Zach is a 24-year-old graduate from the University of Cape Town with a degree in Business Science Marketing. He was born in Macclesfield in the UK and spent 4 years there before moving to Johannesburg. Zach is optimistic, excited about life and loves to keep himself busy.

Q: What’s a common misconception people have about you?

A: That I’m not relaxed.

Q: What’s the one thing most people don’t know about you?

A: I have an identical twin brother.

Q: Why did you choose advertising?

A: It’s the perfect mix of creativity and business.

Q: Why did you apply for this grad programme?

A: It takes a lifetime to build up a reputation and a moment to lose it, and Ogilvy has a great reputation so it must be doing something right. I wanted to be a part of that.

Q: What have you been up to in PR?

A: Community Management. I was doing a lot at first, but now everything is slowing down.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I was nervous as Hell! I felt like I knew nothing. It’s difficult going into a situation where nobody knows about you and you have to build new relationships in an environment that you’re unfamiliar with. It’s scary. But the people in PR are super friendly and nice. PR is the bomb.

Q: What has been the biggest surprise about working at Ogilvy?

A: How much I don’t know. The outside world’s pace is two steps behind that of Ogilvy’s and one thing that’s been hard for me to grapple with, is my individual pace adjusting to Ogilvy’s pace.

Q: What is the best and worst thing about agency life?

A:The best:

You’re never bored, and it’s because you’re always coming up with cool ideas.

The worst

When clients don’t take those ideas.

Q: What has been your biggest accomplishment so far Ogilvy?

A: Making friends in OPR. Well I think they’re my friends…

Q: What are you hoping to achieve at Ogilvy?

A: I want to stay uncomfortable in what I’m doing. Especially in this Graduate Programme. There are two aspects of being comfortable: one is the job that you’re actually doing and the other one is the work that you put out. As long as I get to a stage where I’m comfortable with the work I put out rather than being uncomfortable about what’s coming my way, I think, will be fine.

Q: What is the most embarrassing thing that has happened to you?

A: I asked my team how I log my lunch hours.

Q: Who is the most interesting person you’ve met?

A: Awie.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: I think I’d be Ernest.

Q: Do you have an office crush?

A: Why would you ever expose your office crush?

Q: How has Ogilvy affected your relationship with caffeine?

A: I don’t drink coffee.

2017 IAB Bookmarks – Best Digital Agency

On Thursday night, the 2017 IAB Bookmarks Awards Show was held in Jozi, and excitement was so pulpable that you could almost lick some off of Tseliso Rangaka’s head.

We are proud to say that we were recognised as Best Digital Agency of the year, and one of our major long-standing clients, KFC, was named Brand of the Year. In total, the agency network won 25, including two golds, at the 9th edition of the country’s premier digital marketing event.

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Here are some of our top awarded entries:

  1. KFC – Shakin Shakin Meal
    • GOLD: Mobile Campaign
    • SILVER: Craft – Online Video Production

  1. KFC – Fill Up Meals
    • GOLD: Microsites

  1. Volkswagen – 011 Beats
    • SILVER: Integrated Multi-platform Campaign
    • SILVER: Innovative use of Media

  1. Volkswagen – Technically Eligible Bachelor (Genuine Parts)
  •  SILVER: Innovative use of Media

  1. Castrol – Race to the Fastest Place on Earth
    • SILVER: Games

After a well-derserved victory, the team decided to celebrate the only way they knew how:

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WhatsApp Image 2017-03-17 at 9.53.53 AM And now they’re all paying the price:
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Now it’s back to work sluggers, back to the grind, eye on the prize, and time to set our sights on the next prize!

To see the full list of Ogilvy winners, click here: LINK

For more of our creative work, see: Cape Town | Joburg | Durban

2017 Design Indaba Wrap Up

The 21st Design Indaba festival kicked off last week where there was a widespread use of natural elements as a source of inspiration, tackling issues of misrepresentation & examples of how beautiful data can be. Below are a few of the highlights from the 3 day conference.

  1. TAPPUTI AND THE SEA by Kaja Solgaard Dahl

Dyed natural sea sponges hold the handmade solid perfume made of only natural oils sourced from the African continent and around the Cape. Simple & beautiful design.

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Kaja-Solgaard-Dahl.Photography-by-Magda-Gyda-Johansdottir-22. gt2p

Great Things To People is a Santiago, Chile based design firm involved in varying projects that focus on architecture, art and design. One of which blew us away – the invention allowed them to produce delicate, individually unique ceramic pieces.The Chilean firm and Eastern Cape-born ceramic artist Andile Dyalvane teamed up to collaborate on a never never-before-seen installation also featured below.

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3. UNWIND by Marko Ahtisaari

Tech entrepreneur Marko Ahtisaari is the CEO and co-founder of The Sync Project, which investigates the therapeutic effects of music on the body and mind. Music that can literally put you to sleep.

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Check it out on your mobile here: ‪http://bit.ly/2m8rJ4f

4. WHAT3WORDS – Chris Sheldrick

Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world. Simply brilliant. Now everyone is the world has an address – from the peak of Kilimanjaro, rural landscapes in KwaZulu-Natal to the dance floor at ERA.

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precaustions.playable.gallows – Ogilvy Cape Town’s 3 word address. Find yours here: https://map.what3words.com/amused.thunder.wins

5. Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. These two were a solid highlight from the conference. Hilarious, kind and brilliant.

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See more incredible work here: 

http://lernertandsander.com

6. Kate Moross

Kate Moross, London based unicorn in the illustration world. She and her team have brought multiple projects to life – from Disclosure to Lorde, One Direction, Katy Perry & The  MTV Video Music Awards. Pretty much portfolio that any designer DREAMS to have.

Check out one of Studio Moross’ latest pieces:

7. Georgia Lupi & Kaki King

Giorgia Lupi interrogated the humanity behind big data. By removing the computer and forcing herself to imagine data in a different way. She is able to reveal patterns and nuanced aspects of the human experience that data would otherwise drown.

She collaborated with the INCREDIBLE Kaki King’s magical guitar playing to bring her data to life – an example below:

 

8. Wage Islands by Ekene Ijeoma

An interactive installation about wage and housing inequality in NYC. It’s a 3d topographic map of monthly housing costs submerged in water to show where New Yorkers can afford to live based on hourly wages.

 

There were SO many incredible moments – Check out the Ogilvy Instagram handles to see more. Thank you to the Joburg & Cape Town teams who co-curated this article!

Cape TownJoburgSA

 

BIG UP FOR VICKI HEY

Luca Gallarelli – Managing Director, Vicki Hey – Deputy Managing Director, & Tseliso Rangaka – Executive Creative Director

Vicki Hey has been appointed deputy managing director of Ogilvy & Mather Cape Town.

37-year-old Hey has been responsible for our iconic relationship with Volkswagen SA for the past 3 years and has been on the board since June 2013.

O&M CT MD Luca Gallarelli says Hey is the perfect fit for her new job; “Vicki successfully manages the most complicated and demanding tasks while always remaining one of the most cheerful and admired people in the entire agency. She is helping us write a new chapter in our story and I’m delighted to stand alongside her in doing so”.

Executive Creative Director Tseliso Rangaka hails her all-round credentials; “Vicki’s an amazing brand custodian in that she understands the value of creative ambition in driving our clients’ business forward. She’s also a lot of fun to work with. I’m really proud of her.”

A marketing graduate from Cape Technikon (now CPUT), Hey was at Joe Public, Lowe Bull and King James before joining O&M CT. In addition to Volkswagen, she has worked on many prime clients during her career including Bell’s Whisky, Allan Gray, Parmalat and several SAB brands.

Campaigns overseen by Hey have received multiple accolades including a rare Gold in Effective Creativity at the recent 2016 Loeries for Volkswagen Uber up!

She says she’s thrilled by the new role; “managing agencies is becoming a more complex task almost by the day and that’s a challenge I’m really looking forward to tackling alongside Luca and Tseliso”.

 

#MannesInCannes: half-time catch up

I come up for air/ the jury is pissed/ there’s a favourite

We’re nearly halfway through this year’s Cannes Lions festival and it’s time to come up for air. A lot has happened since the last time, most of which I have sworn to never, ever talk about.

What I can tell you though is that the city and weather are trying to outdo each other in the fairness stakes and it’s beautiful to watch. I kind of expected this, having been here once before. What’s quite a surprise has been the sheer number of Stan Smith’s, spectacles and beards the festival has managed to attract this year. Close to fifteen thousand people sporting one or other combination of the three. So far very few have been able to look back at a packed Palais des Festivals auditorium and raise a lion above their heads.

The various jury panels are mostly to blame for this. You see, while the rest of us soak up equal measures of inspiration and Rose wine, they are working really hard in sterile looking rooms and sometimes have to debate ideas until the wee hours. That makes them pretty pissed off most of the time. So nothing but the very, very best according to these guys makes it past the shortlist stage.

To make matters worse, every jury and presiding chairman set the tone for their category and decides beforehand what type of work they will be looking to award. Being “tough on charity this year” for the Direct panel. Or “awarding work that really engages consumers over work that only breaks the Internet” for the PR jury really influenced their votes in these categories. Which I imagine sucks for some but is part of the high stakes game.

Looking at the pattern of work that has been awarded so far, I would say simplicity of idea plus immaculate execution is the active ingredient this year. Craft really does get rewarded here, more so than at any other award shows. Some of the Print and Publishing work looks like it has been worked on for months and months.

I really like the Getty Images and Forbes work, very simple, well executed.

Getty
Getty Images – Dalai
Changing poverty
Forbes – Poverty

South Africa dominated the Radio category yet again and storytelling was the real winner. It was great to see Ogilvy Johannesburg haul them in one after the other. A Cannes Grand Prix is quite something up close. Even little children where crying in its direction when we had it next to our dinner table afterwards.

[KFC Every Man Meals – Coloured Weights]

A favourite with everyone has been Swedish Tourist Association’s “The Swedish Number” which has been attracting a lot of awards including the Grand Prix for Direct.

I quite enjoyed the funny cleverness in Heineken New Zealand’s “Brewtroleum”.

Panasonic’s “Life is Electric” work also caught my eye.

Finally Microsoft’s “Survival Billboard” made me feel good to see an actual billboard win in the outdoor category for a change.

That’s all I have time for now. As we go into the last lap of this highly charged, fiercely competitive marathon, I wish everyone still in their lane the best of luck.