VW: The Press Ad That Knows What’s Coming

Volkswagen SA took home the Wood Pencil in the Press Advertising / Press Advertising Campaigns category at the D&AD awards for the ‘The Press Ad That Knows What’s Coming’ campaign.

See the work below:

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The World’s first 1 Ton Coupon

1 ton couponThe Volkswagen Amarok is a tough pickup, so when we decided to give away a coupon for a free tow bar, we didn’t hand out just any coupon. We created the world’s first 1 Ton Coupon!
Most of our target audience don’t know that it is the only Double Cab automatic 4×4 pick-up in South Africa that can carry a one-ton load. The strategy behind the campaign was to demonstrate this toughness to potential consumers.
So we went to the place where you find lots of pick-up owners: Builder Warehouse , the country’s biggest chain of DIY stores. Pickup drivers are not easily impressed but it succeed to catch their attention. In the meantime on radio and online, we invited Amarok owners to redeem the coupon. It didn’t take long before we had an Amarok driver who was keen to show off the superior load capacity of his vehicle.
What was an immovable object for any other pick up, was a pretty simple task for the Volkswagen Amarok. By turning a simple promotional item into the world’s heaviest coupon, we gave Amarok drivers everywhere instant bragging rights.

Volkswagen Moments

Volkswagen MomentsIn our latest Volkswagen commercial, we edited over 50 hours of one girl’s childhood video footage to demonstrate the importance of Volkswagen’s Safety Systems.
Creds
Chief creative officer: Chris Gotz
Art Director: Monique Kaplan
Copywriter: Oskar Petty
Production house: Deliverance Post
Editor: Anthony Lee Martin
Director: Robin Goode at Giant Films 

#WingsForLife… Meet The Team.

The Ogilvy Cape Town runners club has entered a team into the Wings for Life charity run this year, which takes place tomorrow, Sunday, 3 May.

Wings for Life is a global run which was established as a not-for-profit organisation to raise funds for spinal cord research. The run encompasses 32 locations, in which everyone runs at the same time, all over the world. The ‘finish line’ will be chasing the runners by way of a ‘catcher car’. Once a catcher car overtakes a runner their race is over. The beauty of it is that you set your own distance!

Meet the team:

Shannon Breeze, aka Breezy, Account Manager:

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  1. What have you done to prep for the run? Carbo load :)
  2. What made you sign up for this run in particular? I have never entered a race of this nature before and thought it would be a fun challenge.
  3. Who do you think will be overtaken by the car first? More than likely me or Brittney.
  4. Who do you think will delay wine-o-clock the most? Troy.

Robin Hook, Group Account Director.

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  1. What have you done to prep for the run? Training has not really gone as planned :)  Less time on the road and a little too much time in the water!  So let’s just hope that the car runs out of petrol before it catches me! 
  2. What made you sign up for this run in particular? It’s a fantastic cause to support first and foremost!  But also a really cool concept for a race.  There’s no other race in the world where the finish line chases you! :) 
  3. Who do you think will be overtaken by the car first?  I may make some enemies here….  :)  But perhaps Brittney?
  4. Who do you think will delay wine-o-clock the most? There is no doubt that Troy ‘the racing snake’ Squires will eat into much deserved wine time! 

Rowan Eva, Business Director:

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  1. What have you done to prep for the run? I have run a few other races in the run up to this.
  2. What made you sign up for this run in particular? The moving finish line, and the fact that it is a world run, is a pretty unique concept.
  3. Who do you think will be overtaken by the car first? Shannon or Brittney 😉 (Or me! I’m running a 10km in the morning…)
  4. Who do you think will delay wine-o-clock the most?Troy…

Leila Osato, PR Junior Strategist:

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  1. What have you done to prep for the run? I only decided on running the race yesterday so preparations will include…
    Lots of carbo-loading and some mental preparation (taken into account this will be my first running race)… Oh and hopefully a few kms of training before Sunday :)  
  2. What made you sign up for the run in particular? a/ I was backup; b/ It’s for a great cause so I accepted :)
  3. Who do you think will be overtaken by the car first? Probably me but I am secretly hoping it will be Brittney Kok 😉 SORRRRRRY BRIT
  4. Who do you think will delay wine-o-clock the most? Troy IronMan Squires.

Brittney Kok, PR Account Executive:

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  1. What have you done to prep for the run? Mostly mentally prepare myself about the fact that I don’t have to run far, you know being optimistic.
  2. What made you sign up for this run in particular? Jess made me. But also it’s a great opportunity to do something fun for a good cause. Also, I was promised wine.
  3. Who do you think will be overtaken by the car first? Definitely me. 
  4. Who do you think will delay wine-o-clock the most? Basically, everyone else. 

Jess Webb, PR Account Director:

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  1. What have you done to prep for the run? Usually I’m very good at running most mornings, but with long weekends requiring plenty of eating and drinking and the mornings getting darker & colder – I have to say I haven’t done a great deal to prepare at all!
  2. What made you sign up for this run in particular? I love running, so for a good cause with the Ogilvy team was a no-brainer.
  3. Who do you think will be overtaken by the car first? Brittney seems to think it will be her, but I have a feeling she’s a little dark horse!
  4. Who do you think will delay wine-o-clock the most? Troy! Clearly the man is half machine casually clocking up Iron Man and the London Marathon in the last few weeks!

Kyle Wilson, PR Account Director:

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  1. What have you done to prep for the run? Little, but did manage to squeak in a 12k-er last Sunday
  2. What made you sign up for this run in particular? It’s a different, interesting and likely fun new take on the traditional race
  3. Who do you think will be overtaken by the car first? Hook – definitely – and that’s if he even gets off the Start line
  4. Who do you think will delay wine-o-clock the most? Troy, he’s proper, unlike the rest of us pretenders, so will likely be out there a while. Either him or Rowan, who’ll likely hold us all up whilst ‘Gramming his next masterpiece.

Nicky Schermer, Business Consultant:

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  1. What have you done to prep for the run? Not much. Have been doing some of the FNB Cape Town 12 ONE RUN training sessions on Friday mornings in town, and trying to squeeze in another run or two in the week.
  2. What made you sign up for this run in particular? The format, the cause and an opportunity to run with the Ogilvy team.
  3. Who do you think will be overtaken by the car first? Probably me!
  4. Who do you think will delay wine-o-clock the most? Probably Troy – we may not wait for him though.

Troy Squires, Account Director:

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  1. What have you done to prep for the run? Ironman South Africa – 29 March & London Marathon 26 April (Yip, I’m that guy.)
  2. What made you sign up for this run in particular? Unique format which is different to any kind of run even I’ve ever done. The team element also creates a great dynamic, as there’s an incentive to run longer and further for the benefit of the team!
  3. Who do you think will be overtaken by the car first? Me. My legs are broken. Refer to question 1.
  4. Who do you think will delay wine-o-clock the most? Jess Webb. I’ve crossed paths with her a few times on my training runs so know she’s been putting in the miles.

How To Friday with Riaan Manser

When it comes to extreme, nothing beats Riaan Manser. Cycling through Africa? Kayaking around Madagascar and Iceland? Starting a charity? Winning a few awards? Riaan has done it all. And now he can cross hosting an Ogilvy “How To Friday” off his list. But first, let’s get to know him a little better…

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Q: When meeting someone for the first time, how do you explain to them what you do?

RM: “With great difficulty. I mean, when you meet someone and they say they’re a doctor you think “Great, this person is doing good, they’re intelligent, and so on” and you can create an image. Where for me, it’s difficult because I don’t know where to start. If I’m at an immigration office I tell them I’m an author because, well I am one, and it just makes life easier. When I’m meeting more creative people, like the guys here at Ogilvy, I like explaining to them that I travel and make money in other ways. I like to think of myself as an explorer. If I’m travelling or going through tough times, that feeling of discovering new things, even for me, just blows me away.”

Q: How do you like to spend your free time when you’re not courting danger?

RM: “I love sport, so I like to get out to surf, mountain bike – anything outdoorsy really. I must say I do have ADD so I definitely have a lot of energy. I sometimes sit and think to myself ‘What the hell is keeping you going, Riaan? Sit down. Calm down’. I honestly wish I would relax a little bit more.”

Q: Are there every day activities that you still find daunting?

RM: “I do have a phobia of going to any shopping mall the day before Christmas. I am definitely guilty of last minute Christmas shopping. Also, I was with a group of boy scouts a couple days back, and I must tell you, I was so nervous because these boys idolize me and I just had to keep telling myself not to stuff it up.”

Q: How many languages can you speak?

RM: “I have a grasp of quite a few and I mix them up quite a lot. I can speak Afrikaans, English, some Xhosa, Malagasy, I speak a bit of Arabic and French, also some Portuguese, and I know a little Swahili. Other than that, I can say please and thank you in many countries.”

Q: What would you like your tombstone to say about you?

RM: I don’t know if I’ll have a tombstone but I would just love it if there was even just a handful of people that will walk past my little jar of ash and smile and say “Shucks, that guy did try to live his life”.

Q: What does an average day in the life of an extreme adventurer look like?

RM: “Quite pressurized. For example, if I’m just doing some grocery shopping and someone comes up to meet me, I always hope that when they leave I haven’t disappointed them, and instead, I have taken their idea of ‘Riaan Manser’ and added to it.”

Q: What local and extreme fun do you suggest the Ogilvy crew get involved in?

RM: “I love abseiling off Table Mountain, but you need to go a few times to get the hang of it. The first time I went I was too cautious, but now I have fun with it. Tandem paragliding is also great. You’ll see everything differently when you are up there. And of course, if you haven’t had a soft serve along the Green Point promenade, then you have not lived.”

 

 

Say hello to Mark

Meet Mark van der Heijden.

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Since January 2014 he has been travelling the world as ‘The Backpacker Intern‘ helping out agencies, brands and charities. While his idea may have started out small – trading a day of work for food and a place to sleep – it has picked up a lot of coverage from international media, TV and blogs, such as AdWeek, Campaign, Marie Claire, and you know… the White House. In the past year he has been to 5 continents, 22 countries and worked at 28 companies – and now he’s arrived in Cape Town to spend a week or so with us.

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Naturally, we had some questions for him:

  1. How did this idea come about?

After working in advertising for +6 years I wanted to see more of the world and decided to quit my job at LEMZ Amsterdam, say goodbye to my apartment, donate my bed to an orphanage and toss my belongings in a backpack. After booking an around-the-world ticket I realized that I didn’t had enough money to do all the things that I wanted to do. Smart thinking right? It brought me to an interesting insight, I was thinking like, what do I really need on a trip to survive? Basically it’s food and a place to stay. That’s how I came up with an idea to combine two of my biggest passions; travel and work as a creative. I made it simple enough to explain it in one Tweet: “The Backpacker Intern travels the world helping out agencies, brands and charities for food and a place to sleep.”

2. Which has been your favourite place to visit? (besides Cape Town obviously)

Is that a rhetorical question? I’ve been to a lot of amazing places, can’t really tell what is number one but my three most memorable gem’s are: Rio de Janeiro, Ho Chi Minh City and Antarctica. Let’s see if Cape Town can kick one of those from the list the next coming days ;).

3. What does an average day look like in the life of The Backpacker Intern?

It doesn’t exist. I mean it’s never average because I’m always in different places, different cultures, different continents and with different people. One day I’m creating ideas for TBWA\Chiat\Day in LA, the other day I’m helping ex-drug traffickers with Street Child United in Rio de Janeiro, and today I’m answering question for Ogilvy Cape Town’s blog. The average is day is always different. And I love it.

4. What do you have planned next?

First work hard, play hard with you guys. After that I’m going to help out at a social enterprise on Madagascar called HERi. They build and support solar businesses to increase access to products and services that power community development. Especially in rural areas. I’m really looking forward to helping both of them.

 

#2OceansMarathon Foodspiration

For all the carbo-loaders getting ready for the Two Oceans Marathon have a look at our top 5 pasta and pizza spots in town.

1. Cafe Paradiso 

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Recommended dish: Classic fantasia pasta of bacon, mushrooms, tomato and chili served with fresh fettuccine, cream and parmesan. Add chicken.

2. Woodlands Eatery 

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Recommended dish: Lamb pizza.

3. Andiamo Restaurant & Deli

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Recommended dish: The Lasagna. Also, the Chicken & Gorgonzola pasta.

4. Societi Bistro

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Recommended dish: fettuccine, aubergine, baked ricotta, chilli, fennel seed, cherry tomatoes.

5. Ristorante Posticino

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Recommended dish: brinjals, zucchini, sun-dried tomatoes, red pepper pizza. Add chicken.