Careers24 asks the awkward question

“What do you do for a living?” We’ve all been asked, but not everyone has the same reaction.

We recently teamed up with Careers24 to launch an ad campaign that focuses on asking the “What do you do for a living” question, which results in people awkwardly blurting out whichever occupation  comes to mind, and the results are hilarious.

The campaign was rolled out across television, radio, outdoor and online, and works off the insight that our jobs are tied to society’s perception of our worth and some people are embarrassed by their careers.

Watch the television commercials here:

 

 

 

NSRI – Be Brighter

We teamed up with National Sea Rescue Institute (NSRI) to encourage paddlers to improve their safety measures when paddling.

Ogilvy Cape Town was asked by the NSRI to create a campaign to encourage the paddling community to #BeBrighter and #WearBrightColours which would help Sea Rescue to take the search out of Search and Rescue.

This was executed through a “Be Brighter” radio campaign illustrating that out in the ocean, a bright colour speaks louder than the loudest cry for help. A powerful example that shows, being visible could save your life. You can listen to the advert by clicking on the SoundCloud link below:

 

 

A special thanks to Primedia who gave almost R 80 000.00 worth of free airtime on KFM and Cape Talk to promote the message.

Throwing back to #WallopRSTM

One of our highlights for 2014 was the launch of Wallop! a book written by Toni Younghusband. The story conveys the energy and joy of Bob Rightford and his fellow advertising luminaries, Brian Searle-Tripp and Roger Makin, as they took the South African advertising scene by storm. Watch the launch of the book here:

 

Who would have guessed that the little yellow agency named Rightford, Searle-Tripp & Makin, born in the midst of the Apartheid era, would grow into one of the most successful agencies not only in South Africa, but within the Ogilvy & Mather global network.

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Bob Rightford

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We have a lot to thank Bob Rightford for, because let’s face it, we wouldn’t be where we are today if it weren’t for him. So it was a proud moment when others also acknowledged his achievements. On the 26th of November 2014, Bob Rightford was honored with the Lifetime Achievement Award at the AdFocus Awards.

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Bob Rightford receiving his Lifetime Achievement Award at the AdFocus Awards

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Bob Rightford, Brian Searle-Tripp and Roger Makin at the AdFocus Awards

 

‘Tis the season

To help spread some festive cheer we called on our staff members to help fill some shoeboxes for various charities in our hood. Thanks to the huge amount of support we were able to drop off a van load of presents at DARG, The Haven and NOAH – hand-delivered by our very own Santa, Paddy Pearson.

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The Ogilvy Grad wrap up

How time flies! Almost a year has passed since we welcomed Claire Brayshay (23) and Zsa Perry (recently turned 25) to the Ogilvy Graduate Programme (OGP) and we decided to have a little catch up session with them to find out what their year has been like.

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Claire Brayshay (left), Zsa Perry (right) // Ogilvy Graduates

Q: So you’ve been here for just about a year, if there is one thing you have taken away from this experience what would you say it is?

Claire: There is no time to be bored in a world as beautiful and unpredictable as this.

Q: What have you enjoyed most about your time here?

Zsa: Well I love advertising. I love the way this industry works, despite the problems, the outdated systems, the occasional negative person and those days that just suck, I love what this business could be and getting the chance to see it from all sides, to really understand how the whole machine works, was something immensely special.

Q: Which department are you currently in?

Zsa: I’m finished rotating and a month into my permanent position as a copywriter in the main studio.

Q: How many departments have you worked in at Ogilvy? Which has been your favorite?

Claire: Account Management, Strategy, PR, OgilvyOne, Creative…so 5. I have enjoyed and learnt different things in each of them so perhaps instead of choosing a favourite, I’ll say my favourite thing about each. In Account Management, I loved the brand I worked on and being on the sixth floor of one of the best offices in Cape Town. In Strategy, I loved having the space to think and take initiative. In PR, I especially loved the people. In OgilvyOne, I loved the pace and dedication to producing good work. In Creative, I loved, well…being creative.

Q: What would you say is the best thing you have learned about this industry?

Claire: As annoying and unhelpful as advertising can be, it has enormous potential to do amazing things that matter. I hope to be a part of the latter.

Q:What would be your advice to the new Grads starting the programme?

Zsa: It’s going to be the best year of your life but most of it will be really, really hard. Get ready to tread water in the deep end for at least 10 months. Be mature, be nice and above all, be positive.

Claire: Ooh dear. I’m going to have to do a list.

Starting out: You realise very quickly when arriving at Ogilvy that all the hard work and effort you put into getting here is now in the past. It’s done, you got here. Congrats. Tap tap. Now do something more amazing.

Mid-way through: Get comfortable with being uncomfortable (haha, that’s actually a quote from a yoga class I did once). Your first year of work is always going to be a bit challenging, but when you’re moving through different departments (should you choose to), consistently having to prove yourself to a new set of people without them being able to put a “label” as to what you do (people like this kind of security)…it gets a bit uncomfortable. As long as you go in knowing that, you’ll be fine.

Towards the end: Don’t rush into one department. You’ve got your whole life to sit at one desk. Take the time to move around – it’s a humbling privilege that many other people in the agency would love to have and allows you to learn things that you might not put down on paper, but that will give you a better perspective for the future.

 

VW Polo Vivo – Anything is Possible

Cat eyesThe Polo Vivo is a car that believes anything is possible.

Armed with nothing but an iPhone, a cast stolen from around the agency, and a great set of animators, OgilvyOne Cape Town set out to prove them right. Once a week, for six weeks, they produced a really snackable video and launched it on YouTube and as rich media banners.

Across the six weeks, the videos got over 161 000 views on YouTube, with each piece
averaging nearly 27 000 views a week. In banners, VW got a massive 395 000 views off the first five videos alone, with almost 80% of the audience choosing to watch the video right to the very end. That’s more than double the industry average.

Working off a production budget of about R50 000 per video, OgilvyOne Cape Town were able to earn their client a massive return on their investment, and deliver high quality video they’re currently exploring putting on TV and in cinemas.

The Polo Vivo. Anything is possible.
Watch the reel here:

CREDS
Chris Gotz – Chief Creative Officer
Nicholas Wittenberg – National Group Creative Director
Adrian Varkel – Managing Director
Neil White – Copywriter
Martine Hazell – Art Director
Andrew Pullen – Motion Designer
Sharon Martin – Producer
Kurt Paulse – Agency Producer
Vicki Hey – Business Unit Director
Jason Yankelowitz – Business Unit Director
Stuart Randall – Account Director
Production house – Masters & Savant
Director – Reto Reolon

Print Work for Mail & Guardian

This print ad came about in response to a brief from Mail & Guardian. They wanted to run a special report on the body where they tackled various misperceptions, misconceptions, stereotypes, and issues that concern  women and men’s bodies and gender.

Our response: by taking the “benefit” that fashion and beauty advertising subtly imply and exposing it for the ridiculous over-promise that it is, we expose the pervasive effects of the industry.

 

Self Worth: available at no stores near you.

Self Worth: available at no stores near you.

Creds

Anna Nurse: Copy Writer

Tanya de Jongh: Art Director

Tania Barker: Creative Director

Chris Gotz: Chief Creative Officer