The Ogilvy Grad wrap up

How time flies! Almost a year has passed since we welcomed Claire Brayshay (23) and Zsa Perry (recently turned 25) to the Ogilvy Graduate Programme (OGP) and we decided to have a little catch up session with them to find out what their year has been like.

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Claire Brayshay (left), Zsa Perry (right) // Ogilvy Graduates

Q: So you’ve been here for just about a year, if there is one thing you have taken away from this experience what would you say it is?

Claire: There is no time to be bored in a world as beautiful and unpredictable as this.

Q: What have you enjoyed most about your time here?

Zsa: Well I love advertising. I love the way this industry works, despite the problems, the outdated systems, the occasional negative person and those days that just suck, I love what this business could be and getting the chance to see it from all sides, to really understand how the whole machine works, was something immensely special.

Q: Which department are you currently in?

Zsa: I’m finished rotating and a month into my permanent position as a copywriter in the main studio.

Q: How many departments have you worked in at Ogilvy? Which has been your favorite?

Claire: Account Management, Strategy, PR, OgilvyOne, Creative…so 5. I have enjoyed and learnt different things in each of them so perhaps instead of choosing a favourite, I’ll say my favourite thing about each. In Account Management, I loved the brand I worked on and being on the sixth floor of one of the best offices in Cape Town. In Strategy, I loved having the space to think and take initiative. In PR, I especially loved the people. In OgilvyOne, I loved the pace and dedication to producing good work. In Creative, I loved, well…being creative.

Q: What would you say is the best thing you have learned about this industry?

Claire: As annoying and unhelpful as advertising can be, it has enormous potential to do amazing things that matter. I hope to be a part of the latter.

Q:What would be your advice to the new Grads starting the programme?

Zsa: It’s going to be the best year of your life but most of it will be really, really hard. Get ready to tread water in the deep end for at least 10 months. Be mature, be nice and above all, be positive.

Claire: Ooh dear. I’m going to have to do a list.

Starting out: You realise very quickly when arriving at Ogilvy that all the hard work and effort you put into getting here is now in the past. It’s done, you got here. Congrats. Tap tap. Now do something more amazing.

Mid-way through: Get comfortable with being uncomfortable (haha, that’s actually a quote from a yoga class I did once). Your first year of work is always going to be a bit challenging, but when you’re moving through different departments (should you choose to), consistently having to prove yourself to a new set of people without them being able to put a “label” as to what you do (people like this kind of security)…it gets a bit uncomfortable. As long as you go in knowing that, you’ll be fine.

Towards the end: Don’t rush into one department. You’ve got your whole life to sit at one desk. Take the time to move around – it’s a humbling privilege that many other people in the agency would love to have and allows you to learn things that you might not put down on paper, but that will give you a better perspective for the future.

 

VW Polo Vivo – Anything is Possible

Cat eyesThe Polo Vivo is a car that believes anything is possible.

Armed with nothing but an iPhone, a cast stolen from around the agency, and a great set of animators, OgilvyOne Cape Town set out to prove them right. Once a week, for six weeks, they produced a really snackable video and launched it on YouTube and as rich media banners.

Across the six weeks, the videos got over 161 000 views on YouTube, with each piece
averaging nearly 27 000 views a week. In banners, VW got a massive 395 000 views off the first five videos alone, with almost 80% of the audience choosing to watch the video right to the very end. That’s more than double the industry average.

Working off a production budget of about R50 000 per video, OgilvyOne Cape Town were able to earn their client a massive return on their investment, and deliver high quality video they’re currently exploring putting on TV and in cinemas.

The Polo Vivo. Anything is possible.
Watch the reel here:

CREDS
Chris Gotz – Chief Creative Officer
Nicholas Wittenberg – National Group Creative Director
Adrian Varkel – Managing Director
Neil White – Copywriter
Martine Hazell – Art Director
Andrew Pullen – Motion Designer
Sharon Martin – Producer
Kurt Paulse – Agency Producer
Vicki Hey – Business Unit Director
Jason Yankelowitz – Business Unit Director
Stuart Randall – Account Director
Production house – Masters & Savant
Director – Reto Reolon

Print Work for Mail & Guardian

This print ad came about in response to a brief from Mail & Guardian. They wanted to run a special report on the body where they tackled various misperceptions, misconceptions, stereotypes, and issues that concern  women and men’s bodies and gender.

Our response: by taking the “benefit” that fashion and beauty advertising subtly imply and exposing it for the ridiculous over-promise that it is, we expose the pervasive effects of the industry.

 

Self Worth: available at no stores near you.

Self Worth: available at no stores near you.

Creds

Anna Nurse: Copy Writer

Tanya de Jongh: Art Director

Tania Barker: Creative Director

Chris Gotz: Chief Creative Officer

Ogilvy’s Eye Behind the Camera

Because it’s CT Month of Photography we thought we’d share a bit about our favourite photographer, the man behind the camera at Ogilvy, Theo Klompje.

They say “Photography is an art of observation. It has little to do with the things you see and everything with the way you see them”. Our in-house photographer Theo Klompje must be seeing some pretty amazing things. With his new studio setup, The Redworks Lightbox, Theo is bound to continue to produce some awesome work.

Theo, originally from Paarl (the land of wine and rugby) says he loves living in the Cape (the land of craft beer and advertising) as this is where he has produced some of his best work.

Photography to him is all about showing your point of view and that nothing is true, everything is permitted. One of the first things he learnt about a camera is that it’s, inaccurately, perceived as a tool to document some sort of truth behind an event or story.

According to Theo, besides getting payed on time, there are huge benefits to working for an agency as opposed to being a freelance photographer. He says having the opportunity to learn the broader workings of the advertising industry definitely influences how he approaches his work. He is also able to pull inspiration from working with and around such a creative collaboration of talent.

Check out some of Theo’s best work on his blog “I Love My Hood”, his Instagram account, his Behance account and Facebook.

Saul the Polar Bear

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Volkswagen #PoloTag

poloTag
There’s a new Volkswagen Polo. From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient.
We invented a social media game that everyone wanted to play: PoloTag.
For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.

What if District Six had never been demolished?

In celebration of its 20th birthday – and 20 years of democracy in South Africa – the District Six Museum partnered with Ogilvy & Mather Cape Town to produce a limited edition newspaper insert in the Cape Argus dated 23 September 1966, in honour of Heritage Day.

The idea is to provide Cape Argus readers with an ‘alternative history’, through offering another view as to what the newspaper might have looked like if the apartheid regime had never proceeded on its destructive course. Real people were used to pay tribute to the sporting, academic, music, artistic and literary achievements of the once vibrant community that was District Six.

The aim is to generate conversation of what might have been and what lessons we can learn going forward, by looking back and not making the same mistakes we did then.

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Credits

  • Alison Hingle – Copywriter
  • Tania Barker – Art Director
  • Chris Gotz – Executive Creative Director
  • Account Management: Charity Ndisengei, Jamie Curtis, Devin Jones, Thania September
  • Ogilvy Public Relations: Amelia May-Woudstra, Roxanne Leibrandt, Lisa Johnson

 

 

#CaddyonTour with aKING

Music and road trips go together like rock ‘n roll, right?

That’s why we loaded SA rock band aKING and their entourage into two Volkswagen Caddy’s and documented their journey to Oppikoppi 2014.

A hassle-free road trip and an explosive rock ‘n roll show to thousands of adoring fans, the end result is guaranteed FOMO!

Stand the chance of winning a #CaddyonTour experience for you and four friends to a music festival of your choice. Go to www.vwcaddy.co.za to enter.

More #CaddyonTour adventures coming soon…