‘From the Lion’s mouth’ with Mo, Dave, Tammy

Molefi Thulo, David Krueger and Tammy Ratter (Mo, Dave and Tammy) are the kick ass creative team behind Ogilvy’s Grand Prix winning radio campaign for KFC. The ‘Sad Man Meal’ campaign – for the KFC Double Down burger – also raked in Gold and Bronze Lions at the 2017 Cannes Lions Festival of Creativity. We wanted to take a behind the scenes look at what it takes to become a winning creative team, so we sat down with this powerhouse trio to find out what makes them tick.

Q: How does it feel to win one of the most coveted accolades in advertising?

To win a Cannes Grand Prix the first time is amazing, but to win it for the third time is absolutely astounding. We feel grateful, “#blessed” and encouraged to keep working our butts off.

Q: What do you think made the campaign stand out?

The campaign drew inspiration from real life and human insight. We think that a lot of people can resonate with what the guys are saying in these commercials and if none of these scenarios have happened to you, you surely know someone that this has happened to. We deliberately used non professional voiceover artists to give that genuine feel.

Q: How do you guys work as a team?

Three individuals from different backgrounds coming together to have fun while producing work. We actually believe that our strength as a team lies in our diversity and our enthusiasm for humour – we love clowning around.

Q: When do you know you’ve come up with a winning campaign?

One never does know. You just have a feeling, but even then awards are a lottery. You just have to get your idea to the best possible standard and after that it’s in the judges’ hands.

The best work, in our opinion, should elicit a genuine gut reaction. It’s work you never tire of seeing or hearing again and again.

Q: Do you think there’s a formula for producing award-winning creative work?

We could tell you that it’s 90% perspiration, but we don’t want anyone grossing their colleagues at the office (lol). The goal should be to make people feel something when they interact with your work.

Let’s remember judges are human beings, they want to see fresh ideas that “jump” from the page or screen and affect them personally.

Q: What does a day in the life of [Mo/Dave/Tammy] look like?

Tammy: Our day usually starts with a list of what we’re supposed to do. Then we talk about what we’re supposed to do. Then we watch funny videos. Talk more about what we need to do. Then Dave and I take turns panicking, and we finally start working. Mo joins us when we talk crap for a bit and laugh. Then carry on working.

David: Wake up at before traffic o’clock to get to work because I live in Pretoria. Do some embarrassing exercises because I had a back op and now I have a weak spine. Yes. Then eat breakfast and start working. When people start arriving at work I distract as many of them as I can from doing their work. I mostly do that by scheduling meetings to talk about things that concern me. Like the fact that there are no dustbins in any of the meeting rooms.

Mo: I wake up in the morning and do a bit of meditation. Ok I don’t, would like to. I usually sit in front of the tv with my cereal bowl and switch between BBC and CNN. Then I’ll blast hip hop all the way to the office where I’ll join Dave and Tam and we’ll talk nonsense till a great idea emerges.

Q: Do you have any hidden talents? What are they?

Mo: I can impersonate people. Give me anyone at the office and I’ll impersonate them. I find humans interesting. No one is safe around me.

David: Talent is a stretch. I’m taking piano lessons and recently finished my grade three exams with a whole bunch of 8 year olds. They can be quite mean sometimes.

Tammy: Probably not really a talent, but I have under active tear ducts so tears never stream down my face when I cry. That’s actually quite sad.

 Q: How often do you people watch (if at all)? Do you consider it creepy?

Tammy: All.The.Time.

Mo: A lot. People are awesome to watch. I plan on writing a book one day, observing people gives me material.

David: I watch and then make up a story about them and why they’re here and then try to work out if they’re secretly stalking that other person who is actually hiding their true love for the fruit and veg guy over there? Yip. I love people watching. And then story making for the people I’m watching.

Q: Are there any pop culture trends that you don’t get the point of?

Tammy: Nervous to say anything in case it’s not a trend.

David: Ja, the one were the guy says to his friend, “I see you’re not wearing a helmet?” and the friend is like, “wha…” and then the first guy slaps him on the forehead. That’s a weird one. I like it but it’s weird.

Mo: Planking. Don’t get it. But guess it has to be good for strengthening your core muscles.

Q: What are some things you’ve had to unlearn?

David: I think in the beginning I made things very complicated. I thought that the more complicated it was, the more clever it was. So now I’m a lot more simple. In every sense.

Tammy: I’ve always struggled with detail. It’s been and still is a journey.

Mo: I can be a control freak at times. So I’ve had to learn to take it easy and trust in others and the process. Not that I didn’t trust others… you know what I mean.

Loeries 2017 | Saturday Night

It was an electric evening at the 2017 Durban Loeries last night, with the Ogilvy group walking away with a total 14 awards.

The evening started with the funny Donovan Goliath as master of ceremonies, with DJ Ready-D spinning some fresh tunes that helped soften the gradual decline of our sobriety.

Know that each award is as valuable to us as the next, but the amount of pride we felt watching our teams win two Gold Loeries for KFC Soundbite & MTV #FCKHIV, can only be compared to the maternal pride that Daenerys Targaryen felt when she had given birth to her dragons.

Once the ceremony had ended, we had just a few moments to fit in a selfie or two:

Double the trouble in the house 🙌 #ogilvyloeries2017 #ogilvygang

A post shared by Ogilvy & Mather South Africa (@ogilvysa) on

 

Our beauties rocking the red carpet. #aboutlastnight #ogilvyloeries2017

A post shared by Ogilvy & Mather Johannesburg (@ogilvyjoburg) on

 

Soon after, it was time to head to the Ogilvy Party to cause some trouble.

About that Ogilvy party 🤘#loeries2017

A post shared by Ogilvy & Mather Cape Town (@ogilvyct) on

 

Game on 💪 #ogilvyloeriesparty

A post shared by Ogilvy & Mather Johannesburg (@ogilvyjoburg) on

@thelazarusman on the decks 🙌 #ogilvyloeriesparty

A post shared by Ogilvy & Mather Johannesburg (@ogilvyjoburg) on

 

You can check out our full list of wins from last night below: 

Award Client Work Category OCT/OJ/OSA
BRONZE AUDI HEAD LIGHT INDOOR POSTERS OCT
BRONZE HANDWASHING DIRTY HANDS NEWSPAPER ADVERTISING OJ
SILVER KFC SUPPERTIME STORIES BRAND IDENTITY & GEN. COLLATERAL CAMPAIGN OJ
SILVER KFC SUPPERTIME STORIES CREATIVE USE OF PAPER OJ
SILVER VW O11 BEATS DATA DRIVEN CAMPAIGN OCT
BRONZE KFC SOUNDBITE DISPLAY ADVERTISING CAMPAIGN OJ
BRONZE KFC KFC BURRITO DIGITAL AND INTERACTIVE -SOCIAL MEDIA OJ
SILVER VW O11 BEATS DIGITAL AND INTERACTIVE -SOCIAL MEDIA OCT
BRONZE KFC SUPPERTIMES STORIES MOBILE MEDIA OJ
GOLD VIACOM – MTV FCKHIV DIGITAL AND INTERACTIVE -SOCIAL MEDIA OJ
BRONZE VW O11 BEATS DIGITAL INTEGRATED CAMPAIGN OCT
CRAFT VW O11 BEATS DIGITAL CRAFTS – USE OF TECHNOLOGY OCT
GOLD KFC SOUNDBITE DIGITAL INTEGRATED CAMPAIGN OJ

KEEPING UP WITH THE GRADS

GABISILE MABASO

Meet Gabisile, she’s a 23-year-old graduate from the University of Johannesburg with a degree in Strategic Communications: Corporate Communications. She’s an honest, fun-loving and witty Grad from Soweto, who easily adapts to any environment.

Q: What’s a common misconception people have about you?

A: That I am mean and a bit sassy.

Q: What’s the one thing most people don’t know about you?

A: I’m very shy and suffer from anxiety; so much so I bite my own skin sometimes. *Facepalm*

Q: Why did you choose advertising?

A: With my maths and physics skills, I couldn’t be a doctor; so I thought, why not choose something I would actually enjoy. I’ve always been fascinated by the world of advertising.

Q: Why did you apply for this grad program instead of any other?

A: What would be better than starting your career at South Africa’s number one agency?  It’s also great that Ogilvy works together with brands that I consider myself an advocate for. For example: DStv, KFC and my favourite, FNB.

Girl sitting on steps
Gabisile Mabaso

Q: Go back to your first week at Ogilvy, how did you feel?

A: Let’s just say, if I could bite any deeper into my skin, then you would see my teeth from under my lip line.

Q: What has been the biggest surprise about working at Ogilvy

A: I didn’t know I could down so many tequila shots in one go.  Also, Ogilvy is such a free environment, where one can fully express themselves without fear.

Q: What is the best and worst thing about agency life?

The Worst:

The work load and working hours can be quite taxing.

The Best:

As an O25 graduate, the best part is the immersion into the different departments and seeing what goes on in them.

Q: What have you been up to in Digital Strategy?

A: I was initially placed in Digital Strategy, which went well, but then I was introduced to Data Analytics – which I love. I’m hoping to stay there when everyone else rotates to other departments.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Firstly, being given my own reports to see through for FNB on a daily, weekly, and monthly basis on the Data Analytics side. I thought I would only be contacting and talking to clients directly when I had finished the Grad program.

Q: What are you hoping to achieve at Ogilvy?

A: For now, just getting my name out there, so I can come back next year as a permanent employee, and have more Job Numbers to work with.

Q: What is the most embarrassing that has happened to you?

A: I fell quite badly at bar night trying to run after some guy who wanted to throw my bunny ears on the roof. He won.

Q: Who is the most interesting person you’ve met?

A: Her Name is Naledi. She works for DStv on the Client Service side. There’s never a dull moment with her.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: Abey, on his most chilled day. I just wanna sit in his chair without the drama.

Q: Do you have an office crush?

A: I do, his name is Anything Expensive, as in “nice shirt, is it made of boyfriend material?” You get it, right?

Q: How has Ogilvy affected your relationship with caffeine?

A: It made it stronger, we’re practically inseparable.

 

 

One Show and D&AD Winning Work

1. KFC

Shakin Shakin

The Everyman Meal – Coloured Weights

The Everyman Meal – Claw Thing

The Everyman Meal – Cherry Lip Balm

2. Vodacom
You Should Have Called

 3. Mondelez

Cadbury Pre Joy

4. Volkswagen

Technically 

Amarok Test Drives For Good

5.  South African Breweries (SAB)

The SAB Spike Detector Coaster

6. Iziko Museums of South Africa

The Slave Calendar

7. Anglo American

Makarapa

Meet The Winning Team – FC Ogilvy Johannesburg

Three Soccer players posing in a dominant stance

FC Ogilvy JHB, was started in September 2015, when a few people from the creative and account management teams realised that there were a lot of guys who loved playing social football.

We decided to form the FCO team and joined the Dimension Data Corporate League (DiData League), with all match days being on Tuesday evenings.

FC Ogilvy JHB has a roster of 13 regular players and is managed, and captained, by Napo Tsubane (Ogilvy JHB), while Michael Zulu (Ogilvy JHB) often acts as team coach and game strategist on match days. It would not be possible to have the team without the help of Abey Mokgwatsane, Garth King and Angela Madlala, who have been supportive all the way – by getting the team registered for the league and matches, arranging team kits and financing team utilities for game days.

Soccer player posing with his hands on his hips

The FCO team is about bonding and brotherhood, with the joyful bonus of running after a ball for 40 minutes once a week. This extends beyond the players, as we have colleagues who regularly come and watch the team play while enjoying a drink or two.  The team is comprised of members from all over the campus: Account Management, Creative, Hogarth Worldwide, Maintenance, Geometry Global, Team Red, Finance… a great way of uniting people from different parts of the business J. This has resulted in a feeling of inclusion and understanding that has made certain working relationships easier and has assisted in building respect between colleagues.

Beyond playing in the DiData league, we also have challenge matches against Client teams such as SAB, KFC and DStv. We often treat these matches as an opportunity to give other interested colleagues (who aren’t regular members of the team) an opportunity to participate.

The team has grown and progressed from a small cluster of guys just jamming together to a well-managed organisation capable of winning the league. This past season we were ranked number 1 in the league. The aspirations for the team are higher than merely participating in a sport, we have a vision of becoming a linchpin of the Ogilvy culture; getting people active and participative in the most novel of initiatives.

Team Roster

  • Napo Tsubane
  • Lesego Matabane
  • Agisanang Masekela
  • Phillip Matsekoleng
  • Thapelo Leluma
  • Peace Sethuntsa
  • Ernest Ndou
  • Jerry
  • Essien
  • Craig Herzberg
  • Craig Gangram
  • Mohammed Hoosen
  • Mogorosi Mashilo

Support Staff

  • Mohau Bosiu – Match Reporter
  • Michael Zulu – Team Coach
  • Calleb Mbedzi and Siphiwe Sefolosha (Team Utilities)
  • Andile Khambule, Rebaone Makodi, Sibusiso Malinga, Archie Malinga (Support Club)

 

New to the Ogilvy Creatives. Introducing “Beard & Moustache”

Q: Beard and Moustache; that’s enough to catch your attention! How did the duo come about?

Drew: We first met up at Umuzi – an institution that seeks to develop young, black, creative talent. We did our internship at the same ad agency and then we ended up becoming a creative team. I’ve got a beard and Sims has got a moustache. The obvious (but not so obvious) name to give our “brand” was ‘Beard & Moustache’.

Q: What made you want to join the Ogilvy family and where do you fit in?

Simphiwe: I think Ogilvy presents any creative with a huge opportunity to do great work. We’re hungry to create great work. I’m an Art Director.

Drew: Who wouldn’t want to join the top agency in the country? I’m a copywriter.

Q: Is keeping up with the beards a lot of work?

Simphiwe: I’ve got a struggling beard (hardly anything) so not really. I do have a moustache though. I can’t shave it because it’s part of my brand now. It can sometimes be annoying.

Drew: Not really. Just a bit of shea butter every morning and I’m good to go. On the other hand, keeping up with the team (Beard & Moustache) can be too much. We fight a lot. People always joke and say that we act like a married couple. We’ve got totally opposing personalities so we kinda balance each other out. It also makes for great work.

Q: What do you love most about being a creative?  

Simphiwe & Drew: The fulfilment we get from creating work is probably what we love the most. Seeing work from conceptualisation through to execution, plus all the drama and emotions in-between is the stuff we live for.

Q: What were your thoughts on day 1 walking into Ogilvillage?

Simphiwe: I come from a mid-sized agency so I thought it’s huge, really huge. It’s also very vibey. I like the buzz in the studio.

Drew: I was like “Chill, why are y’all so friendly?” People were so welcoming. I legit thought it was all pretence at first, but I’ve come to realise that it’s genuinely how people here are. There’s an overwhelming sense of family and I feel like I’ve been welcomed right in with open arms.

Q: Who is the most interesting person you have met so far?

Simphiwe: Andile. Chill a few minutes with him and you’ll surely be in stitches.

Drew: David from the Digital Media team. I met him during our induction last week. I found his quirky personality and his childlike curiosity to be quite fascinating. He reminded me of what we should be as creatives – childlike and inquisitive.

Q: If you are not busy being an Ogilvilian – where would we find you

Simphiwe: On the road cycling, running, or on a soccer field. On Instagram you can find me at @SKkhumalo

Drew: Probably somewhere snapping cool pics… or chilling on the Instagram streets. Catch me at – @iDREWitZA

 

KEEPING UP WITH THE GRADS

We caught up with Nosipho Nyembezi (@nosinyembezi) and Zach Louw (@Diaryofzach) two Cape Town Grads in our o25 programme. They gave us insight into their experience at Ogilvy so far. From the perks of 2 ply toilet paper, to mysterious office crushes.

NOSIPHO NYEMBEZI

Nosipho is a 22-year-old graduate from Nelson Mandela Metropolitan University (NMMU) with a degree in Media Communications and Culture. She was born a Durbanite but this nomad has lived in Port Elizabeth, Grahamstown, and spent seven and a half years in Newcastle, England. She’s now settling into Cape Town life and sharing her fun-loving, easy going and compassionate personality with Ogilvy.

Q: What’s a common misconception people have about you?

A: Some people think I’m a bit of a pushover but I’m not. I’d say I am assertive when I need to be and I like to treat people with fairness and integrity.

Q: Why did you choose advertising?

A: It seemed like the logical meeting point of all my skill-sets. The industry encompasses things that I’m good at, but now that I’m actually here, I realise that I’m still figuring things out. The less obvious answer is that advertising is so much bigger than all of us and there are so many parts which no one can fully control. It’s just magic. I guess I wanted to be a part of something bigger.

Q: Why did you apply for THIS grad programme instead of any other?

A: Honestly, because of Ogilvy. I didn’t know much about the programme but if there’s anything that I went off of, it’s the company behind it.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I went through 100 different emotions. Week one was overwhelming, but I don’t think I realized it until afterwards. There was a lot of discovering new people and new scenarios.

Q: What is the best and worst thing about agency life?

A:The Worst:

How ‘humbling’ it is. It puts you in your place and you realise how much you still have to learn and how even experienced people are still learning. It’s a little bit jarring to think about how long the journey is.

The Best:

There is 2 ply toilet paper in the bathroom. Do you know how hard it is to find 2 ply toilet paper in a company?! Especially a company of this size. Also the free coffee before 8am, the bar, and on a less superficial note, the people-centred nature of the job. I didn’t think I’d enjoy that, but it’s been rewarding to have such a social job and not a ‘sit at a desk all day and stare at a computer screen’ job.

Q: What have you been up to in Account Management?

A: I’ve been seeing how the business functions at its core. From financial things like: Recons and Cost Estimates and seeing how a project kick-starts.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Surviving. Jokes, actually, I’ve already been able to handle a crisis quite well. I didn’t think that was something I would be able to manage this early on with the limited experience that I have. I’m quite proud of that.

Q:  What are you hoping to achieve at Ogilvy?

A: Honestly, I’m hoping to just be resourceful. I want to feel like I was a key player in keeping the ball moving. If I can say that at the end of the day, then I’ll be really happy and feel like I’ve made a big contribution.

Q: What is the most embarrassing thing that has happened to you?

A: I haven’t fallen down the stairs (yet) but something happened that isn’t embarrassing to the average person but it was for me. I was queueing for the vending machine but was short of coins and only realised halfway through the transaction. I had to ask the guy behind me for a Rand, it was so awkward. It was the first or second week of working so I couldn’t be like, ‘hey man, can I get a rand?’

Q: Who is the most interesting person you’ve met?

A: Yoh, exposing people here. I think the person who stands out is Rasta from the Buzz. He’s super random (in a good way).

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: If I was a guy, it would probably be Martin, because he has the best clothes. I would literally wear his clothes. Like literally.

Q: How has Ogilvy affected your relationship with caffeine?

A: Coffee and I are definitely friends, and the whole arrive pre – 8am coffee incentive doesn’t help.

ZACH LOUW

Zach is a 24-year-old graduate from the University of Cape Town with a degree in Business Science Marketing. He was born in Macclesfield in the UK and spent 4 years there before moving to Johannesburg. Zach is optimistic, excited about life and loves to keep himself busy.

Q: What’s a common misconception people have about you?

A: That I’m not relaxed.

Q: What’s the one thing most people don’t know about you?

A: I have an identical twin brother.

Q: Why did you choose advertising?

A: It’s the perfect mix of creativity and business.

Q: Why did you apply for this grad programme?

A: It takes a lifetime to build up a reputation and a moment to lose it, and Ogilvy has a great reputation so it must be doing something right. I wanted to be a part of that.

Q: What have you been up to in PR?

A: Community Management. I was doing a lot at first, but now everything is slowing down.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I was nervous as Hell! I felt like I knew nothing. It’s difficult going into a situation where nobody knows about you and you have to build new relationships in an environment that you’re unfamiliar with. It’s scary. But the people in PR are super friendly and nice. PR is the bomb.

Q: What has been the biggest surprise about working at Ogilvy?

A: How much I don’t know. The outside world’s pace is two steps behind that of Ogilvy’s and one thing that’s been hard for me to grapple with, is my individual pace adjusting to Ogilvy’s pace.

Q: What is the best and worst thing about agency life?

A:The best:

You’re never bored, and it’s because you’re always coming up with cool ideas.

The worst

When clients don’t take those ideas.

Q: What has been your biggest accomplishment so far Ogilvy?

A: Making friends in OPR. Well I think they’re my friends…

Q: What are you hoping to achieve at Ogilvy?

A: I want to stay uncomfortable in what I’m doing. Especially in this Graduate Programme. There are two aspects of being comfortable: one is the job that you’re actually doing and the other one is the work that you put out. As long as I get to a stage where I’m comfortable with the work I put out rather than being uncomfortable about what’s coming my way, I think, will be fine.

Q: What is the most embarrassing thing that has happened to you?

A: I asked my team how I log my lunch hours.

Q: Who is the most interesting person you’ve met?

A: Awie.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: I think I’d be Ernest.

Q: Do you have an office crush?

A: Why would you ever expose your office crush?

Q: How has Ogilvy affected your relationship with caffeine?

A: I don’t drink coffee.