#CaddyonTour with aKING

Music and road trips go together like rock ‘n roll, right?

That’s why we loaded SA rock band aKING and their entourage into two Volkswagen Caddy’s and documented their journey to Oppikoppi 2014.

A hassle-free road trip and an explosive rock ‘n roll show to thousands of adoring fans, the end result is guaranteed FOMO!

Stand the chance of winning a #CaddyonTour experience for you and four friends to a music festival of your choice. Go to www.vwcaddy.co.za to enter.

More #CaddyonTour adventures coming soon…

Getting the most out of @instagram

Our very own Instagram enthusiast / celebrity, Rowan Eva, last week kindly shared some tips and thoughts on Instagram at our ODMA. Rowan has amassed over 130,000 followers, below is the deck that he put together.
If you want to see the slide notes just open the presentation in Slideshare.
You can follow Rowan at http://instagram.com/rowaneva

New Ogilvy & Mather Induction Kits

We’re pretty excited to share these pics of our new staff induction kits. Designed by the Redworks team in Cape Town, they seem to have caught the eye of more than just our new employees.

The brief came from our MD, Luca Gallarelli, and the O&M PR Cape Town team who felt that our staff inductions needed a bit of a shake-up. Luca wanted a welcome pack that would reflect the ethos and vibe of O&M CT as well as provide useful information about the building.

The creative team drew inspiration from the famous 8 Ogilvy Habits. These habits formed the ideology O&M was built on all those year ago and with one item representing each habit, the induction box makes these habits more tangible and playful for new staff.

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CREDS

Concept & Design

Redworks CT Creative Director: Sabine Heckmann
Redworks CT Art Director: Amy Novella
Redworks CT Art Director: Viwe Mfaku
Redworks CT Art Director: Courtney Benjamin
Redworks CT Copywriter: Adèle Steyn

Redworks Production – Ciska Visser

O&M CT Illustrator: Jeanri Venter

Production

Pangea Promotions (A5 Red Note Book, Metal Slinky, Yellow Pencil, USBs)

Clifton Publications CC (Box)

Tandym Print (Print Collateral)

GoPro: Find the GoPro. Win the GoPro.

GoPro Competition
GoPro is the world’s most versatile camera. It can go anywhere: on humans, on strange flying animals, on down-hill board things, on neon hula-hoops and even on hipsters. We needed a way of showing off all its incredible features on, wait for it, radio.
Find the GoPro. Win the GoPro.
A real-time GoPro treasure hunt on radio and online that gave South Africans the opportunity to win a GoPro.

Ogilvy Credits:
Chief Creative Officer: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Agency Producer: Cathy Day
Client Service: Vicky Hey, Scott Maxwell

#PoloTag: Spot.Tweet.Drive.Win.

PoloTag

Over the next few weeks #PoloTag will be hitting the streets of Jozi, Durbs and the Mother City to celebrate the launch of Volkswagen South Africa’s New Polo.
#PoloTag is the ultimate test drive, a Twitter tag game with real life implications.

Spot the car, Tweet @VolkswagenSA and you could test drive the car right then and there. But, beware… if someone spots the new Polo and tweets the location while you’re driving, your time is up and the next driver gets to take over. One of the top 10 drivers who stays behind the wheel for the longest might just win themselves the new Polo for a year.

To play #PoloTag, look out for the clues or #PoloLandmarks that will be tweeted by @VolkswagenSA from the three participating cities. To get a head start and find out more info on the routes and #PoloLandmarks – visit www.polotag.co.za

What Makes A Great Brand Presentation

Ad agency We Are Social in partnership with The World Federation of Advertisers have done some research and created the below simple presentation on What Makes A Great Brand.
The short presentation shares some case studies and insights into what people really want from great brands and advertising. The 5 tips may seem obvious, but often the simplest advice is the most helpful.

Introducing the VW Golf R: 0-100km in 5 seconds.

100km in 5 seconds, the VW Golf R is fast, seriously fast. To illustrate this to the unlucky bunch who haven’t had the chance to sit behind the wheel of a VW Golf R, we created a print ad that gives you the chance to, visually.

The idea behind the ad was to give the viewer the experience of sitting in the driver’s seat, feeling the road almost drop beneath you and accelerating from 0 to 100km in 5 seconds. David Prior, the photographer behind this print ad, loved the concept immediately. The final print ad was brought to life by Rob Frew who retouched it to perfection.
Golf R
Credits:

Art Director: Katie Mylrea, Alexi Mccarthy
Writer: Kelly Tomes, Guy Lewis
Creative Directors: Jacques Massardo and Prabashan Pather
Chief Creative Officer: Chris Gotz