Ogilvy’s Eye Behind the Camera

Because it’s CT Month of Photography we thought we’d share a bit about our favourite photographer, the man behind the camera at Ogilvy, Theo Klompje.

They say “Photography is an art of observation. It has little to do with the things you see and everything with the way you see them”. Our in-house photographer Theo Klompje must be seeing some pretty amazing things. With his new studio setup, The Redworks Lightbox, Theo is bound to continue to produce some awesome work.

Theo, originally from Paarl (the land of wine and rugby) says he loves living in the Cape (the land of craft beer and advertising) as this is where he has produced some of his best work.

Photography to him is all about showing your point of view and that nothing is true, everything is permitted. One of the first things he learnt about a camera is that it’s, inaccurately, perceived as a tool to document some sort of truth behind an event or story.

According to Theo, besides getting payed on time, there are huge benefits to working for an agency as opposed to being a freelance photographer. He says having the opportunity to learn the broader workings of the advertising industry definitely influences how he approaches his work. He is also able to pull inspiration from working with and around such a creative collaboration of talent.

Check out some of Theo’s best work on his blog “I Love My Hood”, his Instagram account, his Behance account and Facebook.

Saul the Polar Bear

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Volkswagen #PoloTag

poloTag
There’s a new Volkswagen Polo. From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient.
We invented a social media game that everyone wanted to play: PoloTag.
For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.

What if District Six had never been demolished?

In celebration of its 20th birthday – and 20 years of democracy in South Africa – the District Six Museum partnered with Ogilvy & Mather Cape Town to produce a limited edition newspaper insert in the Cape Argus dated 23 September 1966, in honour of Heritage Day.

The idea is to provide Cape Argus readers with an ‘alternative history’, through offering another view as to what the newspaper might have looked like if the apartheid regime had never proceeded on its destructive course. Real people were used to pay tribute to the sporting, academic, music, artistic and literary achievements of the once vibrant community that was District Six.

The aim is to generate conversation of what might have been and what lessons we can learn going forward, by looking back and not making the same mistakes we did then.

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Credits

  • Alison Hingle – Copywriter
  • Tania Barker – Art Director
  • Chris Gotz – Executive Creative Director
  • Account Management: Charity Ndisengei, Jamie Curtis, Devin Jones, Thania September
  • Ogilvy Public Relations: Amelia May-Woudstra, Roxanne Leibrandt, Lisa Johnson

 

 

#CaddyonTour with aKING

Music and road trips go together like rock ‘n roll, right?

That’s why we loaded SA rock band aKING and their entourage into two Volkswagen Caddy’s and documented their journey to Oppikoppi 2014.

A hassle-free road trip and an explosive rock ‘n roll show to thousands of adoring fans, the end result is guaranteed FOMO!

Stand the chance of winning a #CaddyonTour experience for you and four friends to a music festival of your choice. Go to www.vwcaddy.co.za to enter.

More #CaddyonTour adventures coming soon…

Getting the most out of @instagram

Our very own Instagram enthusiast / celebrity, Rowan Eva, last week kindly shared some tips and thoughts on Instagram at our ODMA. Rowan has amassed over 130,000 followers, below is the deck that he put together.
If you want to see the slide notes just open the presentation in Slideshare.
You can follow Rowan at http://instagram.com/rowaneva

New Ogilvy & Mather Induction Kits

We’re pretty excited to share these pics of our new staff induction kits. Designed by the Redworks team in Cape Town, they seem to have caught the eye of more than just our new employees.

The brief came from our MD, Luca Gallarelli, and the O&M PR Cape Town team who felt that our staff inductions needed a bit of a shake-up. Luca wanted a welcome pack that would reflect the ethos and vibe of O&M CT as well as provide useful information about the building.

The creative team drew inspiration from the famous 8 Ogilvy Habits. These habits formed the ideology O&M was built on all those year ago and with one item representing each habit, the induction box makes these habits more tangible and playful for new staff.

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CREDS

Concept & Design

Redworks CT Creative Director: Sabine Heckmann
Redworks CT Art Director: Amy Novella
Redworks CT Art Director: Viwe Mfaku
Redworks CT Art Director: Courtney Benjamin
Redworks CT Copywriter: Adèle Steyn

Redworks Production – Ciska Visser

O&M CT Illustrator: Jeanri Venter

Production

Pangea Promotions (A5 Red Note Book, Metal Slinky, Yellow Pencil, USBs)

Clifton Publications CC (Box)

Tandym Print (Print Collateral)

GoPro: Find the GoPro. Win the GoPro.

GoPro Competition
GoPro is the world’s most versatile camera. It can go anywhere: on humans, on strange flying animals, on down-hill board things, on neon hula-hoops and even on hipsters. We needed a way of showing off all its incredible features on, wait for it, radio.
Find the GoPro. Win the GoPro.
A real-time GoPro treasure hunt on radio and online that gave South Africans the opportunity to win a GoPro.

Ogilvy Credits:
Chief Creative Officer: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Agency Producer: Cathy Day
Client Service: Vicky Hey, Scott Maxwell