In 2012, we filmed the Unogwaja challenge, an epic journey of 5 individuals as they cycled a gruelling 1677km from Cape Town to Pietermaritzburg in just 10 days, followed by running the 98km Comrades Marathon on day 11.
This magical journey of the heart was inspired by Phil Masterton-Smith’s legendary feat in 1933, where, unable to afford the train fare from Cape Town, he cycled to Pietermaritzburg in order to run the marathon. Watch the team push themselves to the limit, both mentally and physically, as we cover the drama, the sweat, and ultimately the journey of the human spirit.
Our latest work is the above commercial for the National Sea Rescue institute (NSRI). The NSRI is one of our pro bono clients, it’s an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores. Thanks to the NSRI, South Africans can enjoy the ocean more safely.
Poem: “Sea Fever” written by English Poet Laureate, John Masefield in 1901.
Song: “The First Days of Spring” written and recorded by Noah and the Whale.
Over the weekend our work with Volkswagen for the Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York. In addition to the 3 pencils we also managed to pick up 10 merit awards at the One Show for Heinz, Kraft, and Volkswagen (across Print, Radio, and Interactive).
Recent Volkswagen work for Street Quest and BlueMotion has already received a number of local accolades, and is now also being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards. Huge thank you and congratulations to all the teams involved at both Volkswagen, and Ogilvy.
“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,”
Quote from our Executive Creative Director, Chris Gotz – ( @MrChristiffa )
“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,”
Big Data is a term that has been doing the rounds for a while now in ad land. Above is a nice infographic put together by Wipro. The image looks at results from a global survey on how companies think about / have been using big data, and highlights some of the benefits it has provided. Click on the image to zoom in.
With a 40% year on year growth expected for the amount of data produced globally, this is one topic you must read up on if you haven’t already.
Today we thought we would share a brilliant talk from behavioural economist, Dan Ariely. Learning more on this topic will help you a great deal in understanding why people think and behave in the way they do.
In this short TEDx talk he discusses how perception can alter our reality.
